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1954-55 Theatre Catalog, 12th Edition, Page 205 (169)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 205
Page 205

1954-55 Theatre Catalog, 12th Edition, Page 205

change which holds the spectator's attention. As soon as people see that the picture is changing they stop and wait until they have seen the full cycle, and sometimes they see it twice over to see again one particular picture which caught their particular attention. No similar effect is possible with the ordinary lighted panel.

The automatic slide projector enables merchants to spend only a small amount of money for advertising as it is a cooperative form of advertising where each advertiser pays only one-twelfth or oneeighteenth of the total expense of projection. Larger firms can take advantage of that feature too by utilizing several slides to tell the story of their product (or service). For instance, a car dealer can project slides describing the various features of his cars on a screen placed on the roof of his showroom.

Manufacturers can show the various products they manufacture one after the other by projecting pictures of them over a white wall of their factory at night without defacing the wall.

As the slides cost only a few dollars advertisers can change them without great expense several times a year, if they so desire. If they had to have a panel repainted, it would be at a much higher cost. The slides which are not used anymore can be kept and eventually re-used when needed periodically such as for Christmas to extend their Christmas Greetings, etc.

Theatre Backgrounds

With Genarco Slide Projector Model SM. 1 the backgrounds can be projected on a fully lit stage, without shadow from the performers, or the props, on the background and without distortion, even when the projector is not in front of the

center of the screen. The artist designs on a 3-1/4 by 4 inch slide and his artwork is faithfully


FIGURE 4. IS AN EXAMPLE OF the use of the Genarco Slide Projector in a store. The optical axis of the slide projector is horizontal. The maximum height given by the optical system is 22 teet, but due to the rectangular shape oi the slide, it is limited to about 18 feet. The beam is over heads of people.

transferred onto the background. A small slide replaces an expensive 400 square foot background. A cardboard box which contains a dozen of slides saves the expenses of warehousing, moving, and installing of bulky props. The background can be instantly changed without lowering the curtain. The slide projector

flGURE 5. SHOWS THE GENARCO Wide Angle Slide Projector in a theatre. The performers do not interfere with the back round projection. The spectators cannot see the slide projector, and the stage lighting- is adjusted to iluminate stage only and not background AB. Projector could be in side gallery.


is paid by the savings on the backgrounds of one show.

The slide projector comes as a compact, rugged, and self-cooled and self-contained unit, with the manual slides changer, and a fading iris. The iris is used to blackout the projection; to fade the image gradually, and even to increase the definition of the image if required in a particular case.

Figure 5 shows the location of the projector behind the curtain drop on the first bridge. Projector could be placed also in a side gallery. The stage lighting is set to have the stage illuminated but not the projected background. Performers do not interfere with the beam of light of the slide projector.

Known in Europe as GKP projector, it is widely used in theatres of Paris, Vienna, Amsterdam, The Hague, Stockholmy etc. Wonderful results have been obtained in the United States on several stagesein the large Berkshire Music Center at Tanglewood; at the Vincent Bowditchis small Barn Stages in several Summer Stock theatres; and University auditoriums.

In these days of fierce competition for the entertainment dollar, it is of greater importance than ever that the theatre operator do everything that is in his power to attract attention. By using equipment, such as this slide projector, it is possible to bring favorable attention to present and future attractions at the theatre. It is the kind of showmanship that pays off, if done properly.
1954-55 Theatre Catalog, 12th Edition, Page 205