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1954-55 Theatre Catalog, 12th Edition, Page 210 (174)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 210
Page 210


1954-55 Theatre Catalog, 12th Edition, Page 210

They know that their most effective, lowest cost advertising medium is a Wagner panel which is large enough for plenty of powerful sales copy formed with Wagner letters in a variety of sizes and colors to lend emphasis.

Successful showmen know that you have to sell hard EVERY day - that you canlt just wait for the ubig ones" to come along. They bill every attraction as a big event.

Well-lighted attraction panels, large enough for plenty of powerful sales copy, and enough letters in a variety of sizes and colors to lend emphasis e are getting the business and at smallest cost. You canlt sell iem if you donit tell lem! Spend your adverising dollars smartly. Invest them in point-of-purchase promotion. Exclusive features make Wagner displays the most popular of all display equipment. Put a Vlagner display to work for you. Send today for

the BIG FREE CATALOG.

The only frame which affords openings and billing space of any height or length in ONE panel, making it unnecessary to join together a series of small signs. Because of their stronger construction plus the fact that these frames can be installed in the sign without any glass in them and glass installed later, \Wagner Window-Type Frames can be built in larger section than is possible with any other design ea vitally important feature with drive-ins where large displays are necessary. Lamps, neon and glass can be serviced without removing the frames.

All parts of the sign may be serviced through open windows. These

frames soon pay for themselves by elimination of maintenance costs necessary Wlth any other large frames.

WW 569%: Smac'ce. 7m.

218 S. Hoyne Avenue CHICAGO 12, Ill.



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THEATRE CATALOG 1954-55
1954-55 Theatre Catalog, 12th Edition, Page 210