> > > >

1954-55 Theatre Catalog, 12th Edition, Page 211 (175)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 211
Page 211

1954-55 Theatre Catalog, 12th Edition, Page 211




Wagner aluminum letters are slotted with uniform spacing so that ANY and ALL sizes can be used on Wagner Frames. This is an ---- w I ' exclusive. patented feature. Available in the widest variety of colors, finishes and styles and in more sizes than offered by any other line. Solid color, cove letters and colored or aluminum


SMALLTOVIN GIRL -; .n 4", 3", to", 12". mi: powzu mun GRANGER. 16"! 24" and 30"

- , HIAVIA'I'HA . ,. lirathiinieni? The?" fit M iicusuolr auteur '

poster letters in 8" and 10" sizes. A high-quality, low-cost changeable copy display for drive-ins. Consin of a series of best-grade, 18-gauge, stamped steel panels, seven inches high, that comprise both the background and letter-mounting arrangement. The uprights are of 18-gauge metal, galvanized after fabrication. The unit also includes an attractive 2" border which is an integral part of the background, and easily attached end pieces. Finished in a newly developed baked enamel which by long, exhaustive tests has proved to be chip-proof, shock-proof, alkaliresistant, and salt-spray resistant. Highly effective by daytime, they may also be illuminated by tloodlights, spotlamps, gooseneck reilectors or fluorescent tubes.




The exclusive new-type, tapered slotting (Pat. Pending) causes the letter to "lock" on the bar and not be disturbed even by high winds. Yet, they're the easiest to change of all letters.

Wagner's slotted method of mounting prevents freezing to the sign. The widest range of sizes and colors. Available in 4", 6", 8", 10" and 17" sizes in gorgeous red, green, blue, amber and black. The nonfading, jewel-like colors go all the way through the letters, hence cannot chip or scale. Furthermore, these strong, durable letters never require painting or other mainte nance. Wagner letters are the only plastic letters that can be stacked tor storage without danger of warping.

These miniature frames mount on Wagner Frames and provide for the easy forming of less important words with 4-inch letters. They permit better use of space and made word-plates unnecessary. Letters can be staggered in three lines, or two straight lines can be used in a space that ordinarily accommodates one row of 10" letters. Available ior either straight or curved attraction boards, and in horizontal lengths at B", 12", 15", 20" and 24u.


Donit permit a shortage of letters, or old-fashioned letters, to spoil your front. If you have all one size and style letters, get some of the new letters, especially the larger sizes that shout. Wagner has made it possible for you to order a minimum font of changeable letters on your original order and subsequently purchase additional letters for each change oi copy until you have an adequate stock on hand. By so purchasing, most oi the letters are legitimately chargeable as advertising material for the feature for which they are purchased.

This convenient service, and the important savings which result from ordering only those letters you actually use, is made possible by the establishment and maintenance of ample stocks of letters in leading theatre supply stores in most film centers.


-R mechanical 'hand" which can be used only with Wagner letters, facilitates the servicing of high panels. particularly those which heretofore could not be changed without the use oi ladders. This uhand" firmly grasps the letter and removes it or places

it straight on the sign face by use of a

For indoor use. They pick up indirect lighting, appear to be lighted. 4", 6", 8", l0" and l7n sizes in red, blue. green, amber and black.

These letters can be set up on narrow ledges, and many places where no other display equipment can be used, by means of Wagner stainless-steel mounting strips which have clips for holding letters in position.

Drilled for mounting with nails, or screWs onto any cove, sill or other wood foundation, these mounting strips can be placed on a top surface and the letters mounted in the "islandee" position, or the strips can be fastened on an under surface and the letters used in suspended position.

tensioning lever at the end of the [we r handle. WWW 10:". length (for signs I ' . V W wrth top row up to 15 W ac "i feet) . . . . . . . ..sz7.5o ' ' 14-". length (for signs withtoprowuptozo 218 St Hoyne Avenue feet) . . . . . . . ..$30.00 CHICAGO 12, ll."

F.O.B. Oklahoma City.

'954s55 To far/IiIa/r [IN/[lit] ff l/n' dbrllt) [Ilium mr'miml l/ir THIN/Ill um/ [mgr Hum/1m.
1954-55 Theatre Catalog, 12th Edition, Page 211