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1954-55 Theatre Catalog, 12th Edition, Page 224 (188)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 224
Page 224

1954-55 Theatre Catalog, 12th Edition, Page 224

COMBINING LUXURIOUS comfort and beauty. the lounge of the Fine Arts has one wall painted soft green. the others a warm terra coita shade. Floor covering is gleaming verde antique asphalt tile. glossy black marbelized in white and green. Furnishings feature Spanish brown tweed. plants and flowers.

MEZZANINE LOUNGE of Fine Arts (above) has flame
be induced by tasteful use of color, they say. Most important of all, perhaps, skillful handling of decorative color can help put the audience in a mood to enjoy the entertainment they are buying.

Sets the Mood

Color can help maintain the atmosphere of intimacy desirable in the small art-type house, which usually operates on a long run policy. It can give great glamour to the big and spectacular midtown motion picture palace. In neighborhood houses its value in creating a friendly air Without sacrifice of prestige or importance cannot be overestimated.

A famous interior decorator, who has done extensive psychological research on the emotional effects of different colors on human beings, says he is convinced that color profoundly affects their emotions and unconsciously shapes their attitudes. ..

A drab decorative ensemble, he warns, has a depressing emotional effect, tending to make people depressed or resistant. Conversely, a light, airy, colorful decor has a cheerful, relaxing effect, inducing at attitude of receptivity.

Modern decoration employs colordynamic principles, this authority says. This means the use of a light or dark color value on one lounge wall as accent for the color of the other three walls, or using sharply contrasting, but harmonious, colors in combination with each other.

Floor Decoration Important

The modern theory is that the decorative plan for any interior should begin with a decision regarding the material and color of the floor. The right floor covering for a theatre lounge must meet a number of definite and exacting requirements. Its color must be pleasing, the fioor must be easy and restful to walk on, it must be resistant to slipping, with a non-porous and perfectly smooth surface to shed dirt, resist stains, be easy to clean and inexpensive to maintain, Because of its use by many persons, in all kinds and degrees of weather, the floor must be extremely durable.

1954-55 Theatre Catalog, 12th Edition, Page 224