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1954-55 Theatre Catalog, 12th Edition, Page 225 (189)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 225
Page 225

1954-55 Theatre Catalog, 12th Edition, Page 225

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Arr. outstanding example of how color in furnishings can make a theatre of limited size an attractive showcase from both a functional and esthetic viewpoint is demonstrated by The Fine Arts, an art theatre catering to a select, discriminating New York City patronage.

Designed by Simon B. Zelnik in the compact four-level building formerly occupied by a night club, The Fine Arts is intimate in character with a seating capacity of approximately 500. Operated on an art policy, patron service is exemplified in numerous ingenious ways behind its simple modern facade.


Notable among the theatres architectural features is the roomy lounge space provided, both on the loge floor and below the auditorium in the former night club kitchen area. A varied color treatment was employed to add gaiety and mental relaxation to these lounges with furnishings reflecting extreme thoughtfulness for the comfort of the theatres fashionable East Side patrons.

A unique treatment of ceiling and windows along one entire wall make the smaller mezzanine lounge appear much larger than it actually is. The acoustical tile ceiling is painted black with flush inset lighting fixtures. Flame-proof asbestos and cotton traverse curtains of beige with a bold stylized black and terra cotta pattern drape the big windows. The room is floored in dove gray, echoing the auditorium and foyer walls. Furnishings include numerous contour chairs of black painted or bleached blond wood, and conveniently placed tables with generous sized ash trays.

The main lounge is reached by descending shallow stairs leading from the foyer entrance. Choice of colors here depended upon the fact that the room, 15 by 36 feet, is windowless and artificially lighted at all times. Marbleized verde antique Kentile asphalt tile was selected for the door, thereby accomplishing several purposes. The marblelike green and white veining of the black asphalt tile simulates the effect of marble, used in the adjoining powder room and currently very popular as a smart decorative material.


SOFT. DELICATE colors are stressed in the lounge of Loewis Kings. .Brooklyn, N. Y. Walls and ceilings are in sol! beige, with white marble French fireplace and oil painting as focal po nt oi the room. Draperies are rose. and lights include an elaborate French crystal chandelier and wall brackets.

THE LOUNGE OF Loew's Valencia. Iamaica, N. Y. (above) is a reproduction of the great hall oi a medieval Spanish castle. Gay colors create an air 0! spaciousness and festivity m mezzanine lounge oi Loew's Metropolitan, Brooklyn (below). Creamy beige ceiling and wall set off by elaborate panels.
1954-55 Theatre Catalog, 12th Edition, Page 225