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1954-55 Theatre Catalog, 12th Edition, Page 227 (191)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 227
Page 227

1954-55 Theatre Catalog, 12th Edition, Page 227

In busy downtown Detroit, the 1,100seat Roxy Theatre, a unit of the Detroit Theatres Enterprises, has replaced carpeting in their large foyer lobby, which doubles as a lounge and waiting space, with colorful KenFlex tiles.

rThe theatre plays daily to audiences ranging from 2,500 to 4,000 persons and resultant trafiic necessitated frequent, expensive replacement of worn carpet, until the installation of KenFlex tiles did away with the costly problem. The management reports that the easily maintained tiles show no sign of wear, despite constant use.

Smart color decors for large center city theatre lounges are Napoleon gray asphalt tile walls, if the room is below grade, or cool looking green and white marbleized white ivy vinyl tile, underscored by floor tiles of bright Rouge Acajou red asphalt, Chinese red vinyl or the cushioned elegance of Rosso DiLevanto red KenRubber tiles. Black or red borders and feature strips and custom-order die-cut themetiles add drama to the decoration and bold patterned or wide striped draperies of red, gray, beige and black, with light gray furniture upholstered in deep red, provide an inviting ensemble.

The rich, mellow texture of Kencork's random natural cork tile tones, which range from light oak to dark walnut, make ideal wall and floor treatment for distinguished theatres of every size and type. Restful to the eyes and sound absorbent, it provides a subtle background for modern drapery fabrics and smart decorator colors.

Natureis color, green, is an excellent color for the decorative ensemble of a neighborhood theatre which caters to the entire family. Pastel green walls and leaf green woodwork accented with leaf green printed draperies, and natural

THE SPACIOUS lounge at the Little Carnegie (lei!) is given a feeling of greater depth by the geometric design of the floor covering. The television


blond wood lounge furnishing upholstered in Toledo red fabric may be underlined with a fioor of Greek Skyros beige tile with a modern design linear pattern of Cardinal red or Aspen green stripes.

Owners of suburban or neighborhood theatres have come to regard the lounges as the living rooms of their houses, and are making them more attractive by modernization and redecoration. Manageinent of the Century Theatres Circuit, a chain of 35 neighborhood theatres with a combined seating capacity of approximately 50,000 in Brooklyn, Queens, and Long Island localities is carrying out an extensive program designed to make these theatres more attractive to patrons.

New mirrors, upholstery, fioor coverings and modern lighting fixtures have been installed and particular attention has been given to making the lounges comfortable and pleasant. By using bright colors for decoration of lounges an air of gaiety is created with promise of entertainment in the theatre's program.

Shades of blue, from navy to sky blue, are a good choice for walls and ceiling in a conservative theatre lounge, with asphalt tile hooring in Napoleon gray and Travertine gray and furnishings upholstered in deep green, pewter gray or citron red. Accessory notes of off-whitey soft pinks, brown, tan or terra cotta may be used to accent the decor.

For an ultra modern lounge decorative plan, yellow walls, cream ceiling and mauve gray woodwork, furnished in bleached wood with Toledo red or leaf green upholstery, could be highlighted with an asphalt tile door in veined Carnelian or Travertine gray.

A main fioor or mazzanine lounge can be attractively decorated by using a

vinyl tile door of gay pink with arresting rouge inserts, lemon yellow walls and a white acoustical tile ceiling, set off by vari-colored drapes and bright red accents.

Or brown tile relieved with wide strips of pale beige tile may be used for the floor with one gray-green wall and three sand-yellow walls and a white acoustical tile ceiling. Drapes with alternating wide stripes of blue-green, beige, gray and black, and light gray wood furniture upholstered in deep red would complete this attractive decor.


Small lounges can be given a more spacious look by the use of light colors; darker colors will make large lounges seem more intimate. Greens and blues are cool looking colors that give a restful, relaxed air, while shades of red, yellow and pink make artificially lighted lounges appear warmer and friendlier and have a stimulating effect on patrons.

Exhibits which often tie in with the current motion picture have been conducted for several years by three TransLux Theatres in Manhattan. Collections of tropical fish, painting, caricatures, toy soldiers and other hobbies are exhibited in the lobbies of the theatres at 60th Street and Madison Avenue and 85th Street and Madison Avenue and in the downstairs lounge of the Trans-Lux Theatre, 52nd Street and Lexington Avenue.

Managers of neighborhood and suburban theatres, by initiating lounge exhibits of youthful customersi hobbies and the many ceramic and other handicraft skills of adult patrons can stimA ulate business and make the theatre an important part of the communityis social and cultural life,

music room oi the theatre uses harmonizing brown iurniture and green floor carpehng. Fiberglas screen print material covers one wall completely.

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1954-55 Theatre Catalog, 12th Edition, Page 227