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1954-55 Theatre Catalog, 12th Edition, Page 228 (192)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 228
Page 228

1954-55 Theatre Catalog, 12th Edition, Page 228

s VF ou n t a i n' of .Y o Hit-ll *' f o r . ca.

A Description of the Process Which Makes it Possible to Restore the Original Colors to Still Sturdy but Faded Theatre Carpeting

BRIEF: One of the most costly items in a motion picture theatre is the carpeting . . . representing a heavy long-term investment . . . Because of the heavy abuse to which these carpets are subjected in the normal operation of a theatre . . . they usually lose their rich original colors long before the carpets are ready to be replaced . . . This article describes a process which makes it possible to easily and quickly restore the original colors to your carpeting . .

and in no may harm the fabric . .

There is specific information on how the process works . . . and exactly how it should be used . . . There are also valuable tips on. general rug care which should be of interest to any theatreman.


Although theatre carpeting and upholstery is usually tightly-woven for many years hard-wear, the dyes in the fabrics fade and become dull with dust and street grime tracked in. The upholstery and carpeting then take on a drab, dingy appearance unattractive to both theatre owners and the public. Such fabrics are often replacedeat great costslong before the threads themselves have ever begun to wear thin.



President. Hild Floor Machine Company

Badly-faded, but still good carpets and rugs can now be successfully color restored to give many more years wear by using a thoroughly tested recoloring process.

With this recoloring process, the original colors can be restored in their original rich beauty. Since the color restoring can be done at a fraction of the replacement cost of carpeting and upholstery, the process saves the average theatreman a substantial amount of money on his investment. A wellwoven fabric is not injured in any way by the recoloring process. Carpeting or upholstery can be color renewed time after time until the threads of the fabric finally give out from old age.

Simple Process

Recoloring upholstered theatre seats, stair and floor carpeting is a simple process. The coloring agent, called Re-Color, can be mixed right in with. the cleaning solutioneor applied after cleaning if the

THE carpet in a lheatie, such ask-(that found in the Tennessee. Nashville. inoy have years added to its life by restoring colors luded from use.

5 A

soil in the fabric is excessive. No special equipment is needed, nor is it difficult to mix the colors. All that is required is to mix the coloring agent with water, and apply. It is recommended that you practice a bit on old pieces of fabric

1 first to give you the iffeel" of handling

color. Otherwise there is no trick to color-restoring.

Re-Color is not new. It has been w'ide1y used by professional-cleaners for more than 15 years, but is now available to the general public for the first time. It is estimated that literally millions of square feet of carpet and upholstery materials have been successfully recolored by using this process. '

How H's Done

Just how do you go about recoloring faded fabrics? Well, there are two choices. If the fabric is only moderately soiled it can be cleaned and recolored in one simple operation. You mix the color rightwin with the cleaning solution. The color works with any synthetic cleaner, but is not recommended for use with a soap-base cleaner. As in the regular cleaning operationl all spots must be removed first.

No special equipment is required. You can use.either a carpet-scrubbing machine or a brush and pail. If you use a

1954-55 Theatre Catalog, 12th Edition, Page 228