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1954-55 Theatre Catalog, 12th Edition, Page 229 (193)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 229
Page 229

1954-55 Theatre Catalog, 12th Edition, Page 229

HERE is a piece of carpet showing it before it was treated (left) and after being recolored.

machine, you run it straight across the area with the solution turned on. Then return over that same area with the solution turned off. This insures even application. ContinUe until the entire section is cleaned and recolored. Allow it to ffset" for about 30 minutes. Then go over the area with a vacuum to remove any excess color and moisture.

If you use a brush and pail start with a sliding motion. Make sure you brush the color in evenly. Caution: do not hit fabric with brush. Work over the area as recommended, back and forth, until the area is completely cleaned and recolored. Again, remove any excess color. Of course, recoloring can also be done with a spray. Use 25 to 35 pounds of pressure. Work back and forth, and remove .any excess color.

It is wise when recoloring a carpet, to mask baseboards with cardboard. However, the Re-Color wonlt stick to a hard surface. It wipes off woodwork, etc., easily.

If the fabric is heavily soiledy it should be cleaned first. Then the Re-Color can be applied, following the same procedure as given before.

Other Uses

Carpeting, quite often, has faded more in some sections than in others. For example, lobby carpeting that is exposed to more light than that found in the auditorium, will fade more readily, and unevenly. The more faded areas should be recolored first, and left to dry. Then the entire carpet can be recolored. It will all match when the job is completed. To be absolutely sure of this, the edges of the two areas should be blended by brushing gently.

Perhaps the upholstery and carpetng are in fairly good conditionenot particularly faded-just getting a little dingy looking. Adding a very small amount of Re-Color yellow to the cleaning solution gives the fabric new brilliance. The yellow brightens up the light areas, and adds new richness to the darker ones.

The Re-Color dries very quickly. For instance, a rccolored carpet can be walked upon almost immediately/elf the excess color and moisture are removed as recommended. The upholstery dries rapidly also. Therefore, no business time


need be lost when theatre carpets are recolored.

It should be emphasized again that Re-Color is as easy to mix as it is to apply. The color itself comes in concentrated form, and to get the shade needed you either add ordinary tap water, or another of the basic colors plus tap water. For example, if you are using green you add as much water as is required to get the shade you desire. If the mixed green is too dark, add more water. If it Seems too light, add more color concentrate. The color dries slightly lighter than it appears when wet.


There are 12 basic highly concentrated shades: beige, blue, blue-gray, red, brown, gray, green, rose, rust, taupe, wine, and yellow. However, you can get just about any other color you would want by intermixing these according to the simple directions.

If the fabric is a solid color, you simply use that color mixed with water as needed. If the fabric is multi-colored, with a pattern, select the predominating color and use that. Suppose the carpet, or upholstery, has a rose background, with a many-hued flower pattern. Use the Re-Color rose, and the background is restored to its original beauty, and the rose color seems to enhance all the other colors of the fabric. Actually, it affects only its like color. The green concentrate only affects green in faded fabrics, the red only red, etc. But once the background color is restored, all the others in the fabric seem to take on new richness.

It should be emphasized that ReColors are absolutely safe. They went rub off, or flake off. They are as permanent as the original dyes, where good dyes have been used. And Re-Color will usually last longer than cheap dyes. Since most theatre upholstery and carpeting is quality-fabric, exhibitors can expect their color renewing job to last

as long as the original dyes lasted. And when the color does start to fade, it can once again be re-colored without any harm to the threads.

Practice Required

The professional cleaners who have been color-restoring since this process was first perfected in 1937, all seem to agree on one thingethe only requisite for becoming an expert color-renewer is practice.

Practice on small pieces of fabric is necessary to get the iffeel" of the process, as we mentioned earlier. Colormixing is easy, application is simple. But the color-renewer must be familiar with all the colors, and how they react on the fabric. Cut a few pieces of old carpet or upholstery material into strips four by 12 inches or so. Clean and apply Re-Color to half of each strip, using a different shade for each clean section. It is really surprising what a difference the color will make in a faded fabric.

It is a good idea to try out each one of the 12 basic colors, and also to try intermixing these colors. It is said to be the best way to discover how to get the exact color you want. Remember, however, all colors dry lighter than they appear when wet.

Another suggestion offered is the use of white cloth, gimp or absorbent paper. When the color is mixed, dip any of these into the solution, and let dry. Unprinted margins of newspapers make good samples because they absorb the color and dry so quickly. If the dried sample appears too dark, just add water.

It is a good idea to keep an accurate record of just how much color concentrate, and how much water was used to get the proper color. That saves mixing time on the next job. It also insures your getting exactly the same color when needed for another recoloring job.

After practicing on several swatches, you will be ready to tackle the biggest and most expensive piece of carpeting.

IF A carpet scrubbing machine is used to apply the recoloring agent it should be run straight across the area with the solution turned on. Then return over the same area with the solution off.
1954-55 Theatre Catalog, 12th Edition, Page 229