> > > >

1954-55 Theatre Catalog, 12th Edition, Page 234 (198)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 234
Page 234

1954-55 Theatre Catalog, 12th Edition, Page 234

ing in that these lights should be bright enough to enable the patron to safely walk the aisles, but should not distract the attention away from the screen.


Theatres, as well as national institutions and homes, have discovered a new wall covering that resists stains of all kinds.

The word itIndelible" has lost much of its meaning and most of its sting because of a recent development in wall coverings. At least there is no such thing as an indelible mark on a new type of wall covering that is now beginning to reach the market. Almost any known type of dirt or stain can be removed simply by washing with soap and water.

Varlar is the name of this new product, and it is defined by the manufacturer as '"a stain-proof wall covering."

This wall covering is made by a patented thermoplastic process and a secret formula which permits the use of resins which have positive stainproof, grease-proof, mildew-proof characteristics. These resins are fused by a new method on paper so that the. finished product, often in 10 to 14 colors, can be easily applied to walls and ceilings.

Although Varlar might be classed as a uthermo-plastic wall coveringll because of the use of these resins in its composition, it should not be confused with so-called plastic coated papers, which merely have plastic or laminated coatings. Varlar is a fusion of colors, paper, and plastic resins, and therefore, there is no tendency to peel or chip.

The newly developed manufacturing technique results in decorative effects simulating those of wood block printing done by the old masters in the painting and decorating arts. Previously it has been impossible to reproduce these effects except in very expensive and fragile wall coverings, which would not be suitable i-n a theatre either from an economical view point, or the ability to withstand the wear and tear wall coverings receive in the normal course of operation.

With Varlar it is now possible to economically decorate walls and ceilings, with no fear of damage from stain, grease, crayon, inks, or numerous other disfiguring elements. All of these stains can be removed easily by the theatre maintenance crew with ordinary soap and water.

This wall covering should be of special value around the concessions stand where the danger of grease stains, and stains from the other items sold, is quite obvious. It also may be. used in the wash and rest rooms where water and steam may damage ordinary wall treatments.

Complete Line

Varlar is 24 inches wide and packaged in units 50 feet long, containing a total of 100 square feet. A complete line of designs and fiat pastel colorings are offered for the purchasers choice, each one a new, original creation of a famous designer. The designs are unique in that they are processed in such a way as to give them the effect of handblocked papers in water colors. This is

ANOTHER test given for this material was one {or color fastness. The Varlur showed no fading after 24 hours in the color fast test machine.

the first time in the history of interior decorating that it has been possible to achieve such an effect synthetically. How it is done is a trade secret.

Compared With Paint

As the characteristics of Varlar set a new standard for stain-proof wall covering, and the durability of paint has a known value, relative comparison with paint shows many interesting fundamentals.

Comparisons were made between various types of paint and Varlar. Evaluations were made of their respective resistances to stain removal, abrasion, and impact. Also evaluations were made by exposing panels for certain lengths of time under conditions which might be encountered in actual usage. In all cases Varlar was proved to be equal or better than paint, and in certain cases had unique advantages.

Preparation of Test P((;izels#Plaste1' panels two feet square were prepared complete with finishing coat, comparable to standard construction practice. After suitable drying, these panels were sized with a. coat of varnish. Two panels were prepared in this manner and one-half of the first painted with flat paint, and onehalf of the second painted with high gloss enamel. The two types of paint were drying oil paint, representative of the best quality. Two coats of paint were applied allowing the first coat to dry 24 hours before applying the second coat. The latter was allowed to dry one week before testing. The remaining half of each panel was papered with Varlar using Varlar adhesive.

Impact Resistancch pendulum was devised for this test. It was two inches in diameter and consisted of a brass weight weighing about 400 grams. It was attached to a brass rod 11 inches in length. The rod was pivoted at its upper end so that the weight would oscillate freely. The surface to be tested was placed beneath the pendulum and the height of the latter adjusted so that when the edge of the weight touched the surface an angle of 10 degrees was formed between the vertical line and the center line of the pendulum. This angle was increased to 30 degrees by pulling back the weight and releasing it suddenly. A sharp impact or scuffing the surface thus occurred as the weight struck. Under these conditions no damage was done to the Varlar except for some slight scuff marks which could be removed with soap and water. In the case of the painted surfaces, there was either a scufiiing of the surface which could not be removed, or, as in the case of the high gloss enamel, there was an actual chipping of the point down to the bare plaster.

Repair of Den/ed or .llurrcd Varla'r Surfaces-One of the Varlar covered plaster panels was struck a number of times with a hammer so as to crack and break the plaster underneath. The paper was removed at this point, the loose plaster was removed, and the hole was patched with patching plaster. A patch




1954-55 Theatre Catalog, 12th Edition, Page 234