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1954-55 Theatre Catalog, 12th Edition, Page 256 (220)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 256
Page 256

1954-55 Theatre Catalog, 12th Edition, Page 256

lnstaHing CinemaScope

Thorough and Detailed Review of Equipment Required, Installation Procedures, Maintenance, and Operating Practices for CinemaScope

This literature has been prepared to provide the distributor, exhibitor and operating personnel with some basic understanding of CinemaScope, to indicate equipment changes, to describe installation procedures, apparatus adjustment, differences in handling practice, precautions which should be observed and certain operating features. These notes have been carefully prepared on the basis of all present knowledge with the idea of facilitating an orderly preparation and smooth operation for a showmanlike presentation of CinemaScope product. It is likely that these preliminary instructions will be subject to some modification from time to time as the occasion warrants.


CinemaScope is a completely engineered system for the practical presentation of wide screen pictures combined with true stereophonic sound and so designed as to provide the greatest approach to realism in motion picture story telling which has yet been achieved. This realism is possible because the CinemaScope scheme permits using lenses during the photography which gives the most natural perspective; the angles of View in the presentation of CinemaScope approach that to which we are accustomed in life, and the effect of stereophonic sound is to assist in bringing the performance to the stage or area before the audience. All of the factors of depth perception except stereoscopic vision are used but two inter-locking projectors and nlms are not required. CinemaScope is not a so-called 3-dimen

sion system. CinemaScope is not a temporary expedient of wide screen presentation such as has been used to some extent on product which has not been produced with this in mind, nor is the stereophonic sound associated with CinemaScope any engineering compromise to hurry release or to be first in the field for exploitation purposes. All films produced by 20th Century-Fox in CinemaScope have been specifically staged and photographed with this medium in mind. The screen shape (not just the size) has been chosen as the closest practical approach to peripheral vision as it seems possible to do today, without putting a considerably greater cost burden on the exhibitor than is required for CinemaScope. It can be demonstrated that CinemaScope gives an excellent presentation for nearly all the seats in a theatre. Further, screen shape is sufficiently different from past product so that it is noticeable to the audience rather than merely going part way in this regard.

Not A Ribbon of Picture

The CinemaScope picture has sometimes been referred to as a Hribbon of picture"; this is a false statement because it strongly implies that the picture has very little height and great width. The height of any picture in the usual theatre is determined by the sight lines of the house and it is emphasized that every effort should be made to

THE AMES Theatre. Dayton, 0.. with a typical CinemaScope screen installation. This process has done much to recreate interest in films.


continue at least the same picture height in the theatre as presently is used. No picture system or any other aspect ratio

BRIEF: The motion picture exhibitor has been belabored with many conflicting statements and ideas concerning large screen projection . . . stereophonic sound . . . and other new production technique.

CinemaScope is ready for the theatre . . . and it is now essential to dispose of any misunderstandings with clear . . . concise information . . . This article . . . prepared by the Research and Development division of 20th Century-Fox Corporation . . . under the direction of Mr. E. l. Sponable . . . answers the questions of the exhibitor . . . provides data . . . slates equipment requirements . . . and furnishes technical information that will be of interest and importance to the theatre operator who has not yet installed this system.

Although it is presently possible to obtain CinemaScope in various forms . . . including single track magnetic sound prints . . single track optical sound prints . . . and standard 2-D prints . . . this article goes on the assumption that the full CinemaScope and stereophonic sound system will be used . . . since this covers almost any situation that might come up in any of the other modifications of the full CinemaScope process.

can put any greater picture height in the theatre than is dictated by the sight lines. Once the height is fixed the

1954-55 Theatre Catalog, 12th Edition, Page 256