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1954-55 Theatre Catalog, 12th Edition, Page 270 (234)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 270
Page 270

1954-55 Theatre Catalog, 12th Edition, Page 270

If Eastman release prints are required by the foreign department, we feel sure that the VistaVision doubleframe negative will give a better internegative for such release printing than could be obtained by any other system. In this case fine grain double-frame master color separation prints will be made from both the A and B negative for each reel. The printing in this case will be by the so-called A and B method (similar to 16mm color printing) onto the intermediate color negative which in turn will be used for release printing in the overseas laboratories.

The sound from all release prints will be made from the same type of sound negative, and as indicated before, all release prints can play on any standard optical sound head in any theatre in the world. Further, these same prints can play with stereophonic sound in theatres having a Perspecta Sound control unit.



VistaVision Standard

Release Prints

The VistaVision standard print is a standard release print in every regard except that the quality has been improved. This will give a new depth perception in exhibition.

These standard prints will carry a framing index (upper right hand corner of the frame, Figure 2) at the start of each 2,000 foot reel as a guide to the projectionist. If the picture is being projected in the old 1.33:1 aspect ratio, the projectionist. will frame with the top frame line just. above the top of the projected picture as in the past. If the picture is to be played in an aspect ratio of 1.66:1, the projectionist will frame at the little dot in the upper right-hand corner of the picture (the dot below the top frame line and above the dashed line). If the picture is being projected at 1.85:1, the projectionist will

frame on the dashed line, and if the picture is to be projected in the aspect ratio of 2:1, framing should be on the little dot below the dashed line. These framing indices will be placed so as to give adequate headroom and the best composition for the aspect ratio selected.

Squeezed Release Prints

For the exhibitors who wish complete flexibility in picture projection, Paramount suggests the purchase of variable prismatic expander lenses. VistaVision squeezed prints will be made available for those exhibitors desiring same. These squeezed prints will be made in the same manner and from the same negative as the standard prints, except that in optical reduction the picture area will be taken from the area of the nega tive that supplies the portion of the picture normally used in 2:1 aspect ratio projection from the standard print.

DIAGRAM demonstrates VisiaVision principle of comloriable viewing. It is claimed that this process covers all three viewing areas.

If a circle is photographed it will appear on the negative as shown in Figure 1. In the standard release print the circle will still be round, as in Figure 2. In the squeezed print it will be oval as shown in Figure 3. The oval will then be expanded to a circle in projection by the variable prismatic expander lens.

In addition to gaining about 40 per cent in light on the 2:] picture, this squeezed print has the possibility of having slightly better color saturation, and possibly (still to be proved) slightly better picture definition for large screen projection.

The squeezed ratio of this picture is 11/2:1 as compared to the squeezed 2:1 which is used by CinemaScope. In the

opinion of the writer the optics for a ll/zzl ratio will give better picture quality than a higher ratio.


VistaVision standard prints can be projected in any theatre in the world with an improved picture quality. Furs ther, viewing will be better than heretofore from the front and side seats. If the theatre is to take full advantage of the improved quality of the VistaVision print the theatre must have good projection equipment, and a large seamless screen. Motion picture studios expend hundreds of thousands of dollars in a meticulous effort to deliver the best possible technical quality, along with good entertainment. The theatres should accept their responsibility and make an equal effort in their exhibition.




Every theatre should install the largest feasible screen, both as to height and width. As a further recommendation in this regard, it is our belief that in the very large theatres they should install screens capable of accepting the aspect ratio of 1.85:1, unless the sight line for seats at the back of the main floor is limited by a low hanging balcony. In this case, the theatre may elect to install a screen in the ratio of 2:1. This is the only limitation that Should force the theatre into an aspect ratio as high as 2:1. In theatres where the screens width is limited to under 30 feet, and where there is adequate height, we recommend a Screen aspect ratio of 1.66:1, reducing the height only when necessary for good viewing.

Objective Is to Fill Screen One of the objectives of VistaVision

1954-55 Theatre Catalog, 12th Edition, Page 270