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1954-55 Theatre Catalog, 12th Edition, Page 357 (321)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 357
Page 357


1954-55 Theatre Catalog, 12th Edition, Page 357

Methods. Practices. and Maintenance AIR CONDITIONING: A VITAL LUXURY . . . . . . . . . . . . . . . . 322

Three Leading Manufacturers Oifer Important Information About Air Conditioning and its Vital Role in Exhibition

THEATRE HEATING AND COOLING SYSTEMS C. F. Craigie. Jr. 329

Valuable Information About the Operation and Maintenance of Healing and Cooling Systems in Motion Picture Theatres

BE UNIFORM WISE . . . . . . . . . . . . . . . . . . . . ..Howard A. Zeimer 332

A Discussion of the Latest Trends in .UniIol'ms for the Theatre StalI. Plus Hints on Styles and Proper Maintenance Procedures

THEATRE AIR CONDITIONING . . . . . . . . . . . . . . .R'. D. McLain 335

A Review of Basic Air Conditioning Systems and A Summary of the Latest Advances Made in Equipment

KEEP THEATRE AIR CLEAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339

Electronic Cleaning of Air in a Theatre. Can Mean Increased Patronage and Reduced Maintenance Costs

THEATRE FIRE PROTECTION . . . . . . . . . . . .Walter E. Morgan 341 The Vital Task of Knowing What to Do In Case of Fire and the Equipment Needed is Outlined

FURNITURE RESTS CAN SAVE FLOORS . . . . . . . . . . . . . . . . . . 344

The Use of Simple and Inexpensive Furniture Rests in Theatres can Sharply Reduce Repairs and Replacement of

Floor Coverinls NETWORKS FOR THEATRE TELEVISION. . . . .C. A. Bartlett 345

A Study of the Bell System's Part in Providing Channels to be Used for Theatre Television Network Transmissions

New Products. Supplies and Supply Dealers NEW INTRODUCTIONS DURING 1953-54 . . . . . . . . . . . . . . . . . . . 356

Some Thumbnail Descriptions of Selected Products with Interesting Possibilities

SUPPLY DEALERS OF THE UNITED STATES . . . . . . . . . . . . . 363

Comprehensive Listing of Names, Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE DOMINION OF CANADA... . . . 372

Comprehensive Listing of Names. Addresses. Personnel. Products, and the Areas Served

SUPPLY DEALERS OF THE REST OF THE WORLD . . . . . . . 373

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

Extra Profits LIQUID ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 384

Proper Equipment and Correct Soles Approach Can Make Beverages One of the Most Popular. and Profitable Coucessinn Stand Items



800K THREE:

Management



CONCESSION MERCHANDISING . . . . . . . . . . . . . . . .Ralph Fries 389

Proper Exploitation of the Angles at a Theatre's Snack Bar Will Mean an Increase in Extra Proms

CONCESSIONAIRES VS. SELF-OPERATION. . . . .Philip Kate: 393

The Advantages of Both Types of Management in Extra Proms Dispartnsents are Carefully Treated by an Expert in the Fiel

Indexes COMPLETE SUBJECT INDEX TO 1954-55 EDITION . . . . . . .. 400

The Entire Editorial Material is Indexed and Cross Indexed for Easy Reference Use

CUMULATIVE INDEX TO ALL PREVIOUS EDITIONS... 402

Topical References to All Articles Published in Prior Volumes of THEATRE CATALOG



Advertising:

A

ALTEC SERVICE CORP . . . . . . . . . . . . . . . . . . . . . . . . . ........353 B

BERLO VENDING Co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 398 C

COCA-COLA (30., THE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397 D

DAYTON SAFETY LADDER Co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352 E

ELECTRIC-Amt: ENGINEERING CORP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 349

EXHIBITOR, MOTION PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 382 G

GENERAL ELECTRIC Co. (LAMP DIV.) . . . . . . . . . . . . . . . . . . . . . . . . . . 350

GOLDBERG BIIOTHEns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351 N

NATIONAL SCREEN SERVICE CORP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 354

NATIONAL THEATaE SUPPLY . . . . . . . . .

NATIONAL THEATRE SUPPLY EXPORT . . . . . . . . . . . . . . . . . . . . . . . . . . 377 It

RADIO CORP. or AMERICA (RCA INTERNATIONAL DIv.). . .. .. . . . 379 W

WESTREX ConP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........381
1954-55 Theatre Catalog, 12th Edition, Page 357