> > > >

1954-55 Theatre Catalog, 12th Edition, Page 360 (324)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 360
Page 360

1954-55 Theatre Catalog, 12th Edition, Page 360

Air Conditioning: A Vital Luxury

Three Leading Manufacturers Offer Important Information About Air Conditioning and its Vital Role in Exhibition


The year was 1909, the season was summer . . . and one of the strongest traditions in the theatre business was broken.

You may remember how, in those days, legitimate theatres and vaudeville theatres invariably closed during the summer months. It was a tradition as old as the theatre itself , . . and there wasnlt any superstition about it, either: it was simply too hot to stay open!

But the economics of the young and vigorous motion picture industry, which was just beginning to feel its oats in the nickelodeons of 1909, demanded that business be operated on a. year-round basis . . . and it was in response to that demand that Typhoon tackled the tradition of midsummer shutdown, and eventually produced one of the earliest practical theatre cooling systems. The rapid development of such systems helped to make possible the growth of the nickelodeon into the modern, luxurious motion picture theatre of today.

A Pioneer

Thus Typhoon became a byword for comfort in those early days of the motion picture and later, as it became feasible to cool theatres through refrigeration, Typhoon pioneered in many


phases of what we now know as air conditioning. Typhoon was the first to offer a 10 H.P. packaged free-standing unit for theatres; soon afterward, Ty

BRIEF: The successful operation. of a motion picture theatre today depends almost as much on the services furnished the patron . . . as on the entertainment (1.0iered on the screen . . . One item which can. no longer be considered as a luxury is air conditioning . . . The public now demands this service in its shops and homes . . . as well as in the theatre . . . and the house that is not equipped to properly present this convenience will have a diflicult time staying in business.

This article 0,0'ers the exhibitor an opportunity to refresh his memory on, the fundamentals of theatre air conditioning

. as well as to learn what new advances have been made . . . and how they may be adapted to his particular situation . . . The material was furnished by three 0/ the leading manufacturers of air conditioning equipment . . . and thoroughly covers the field.

VIEW from the stage of Teatro Blanquita, Havana. Cuba, shows 18 Typhoon sell-contained units beneath the first and second balconies.

phoon developed even larger units which could be installed either in the conditioned area. or remotely. Today, almost half a century after its early triumphs in human comfort engineering for theatres, Typhoon is still one of the leading suppliers of packaged air conditioning equipment to the theatre trade. And, more and more, theatre operators are turning to the use of packaged systems in place of central station systems.

Previously, air conditioning was a luxury that only the larger, richer theatres could afford . . . air conditioning meant a tremendous expenditure for equipment alone, and there were usually considerable alteration and redecoration expenses as well. It is no exaggeration to say that the packaged unit brought the benefit of air conditioning to the smaller theatre.

In those early days of theatre air cons ditioning, only 3, 5, and 7% H.P. units were available until, partially to satisfy the demands of theatre operators and partially to answer the needs of commercial business, Typhoon developed the 10 H.P. packaged unit, and later provided 15 and 20 and finally 25 tons, still in a single free-standing unit that could be applied without ductwork. Thus, where at first packaged units were practicable only for small theatres of 600 to


1954-55 Theatre Catalog, 12th Edition, Page 360