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1954-55 Theatre Catalog, 12th Edition, Page 362 (324)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 362
Page 362

1954-55 Theatre Catalog, 12th Edition, Page 362

packaged units . . . welve done it in the biggest theatre in the world!


Remember the frosty, icicled theatre banners of 15 or 20 years ago that frigidly proclaimed ti20 Degrees CoolerInside"? A few will be resurrected and used again this season. Unfortunately, however, they are antiquated. Also important, because of changed concepts on the part of the American public, they will tend to "discourage" rather than itencourage" patronage.

Engineer the Air

Why? Because today the term iicooli, while perhaps having a special meaning for a certain group of music lovers, has for the majority of people an unpleasant connotation. To a good many individuals, iicoolli when used descriptiver in conjunction with air conditioning implies chilly, unhealthful, annoying drafts. The stigma, while the concept is of course erroneous, dates back two or more decades when the blowing of cool air was

incorrectly titled air conditioning. Modern theatre air conditioning equipment does not simply lower the temperature of the air. It comfortizes or engineers the air! It cleans, filters, circulates the air, removes excess moisture and ventilates. Temperatures are automatically controlled and humidity properly balanced. Well planned and well installed air conditioning systems provide maximum comfort benefits for patrons (as well as reducing maintenance cost for theatre owners). Complete comfort is provided, minus any disturbing sensation of chilliness caused by either drafts or extreme temperature variations, Along with other phases of modernization, air conditioning is assisting the theatre industry to return once again into the unlight of optimism. The patronage picture is brightening.

Air Conditioning Important

Is air conditioning important? Indeed it is! An increasing number of moviegoers work in air conditioned surroundings, live in air conditioned homes, dine

A CHRYSLER Airtemp 15 ton, completely self-contained packaged air conditioner..Units of this type. in sizes from 2 to 15 horsepower, easily installed in new or emstxng theatres, provrde utmost in comfort.

in air conditioned restaurants. More and more are even driving air conditioned cars. Naturally, of an evening, when an attractive movie bill catches their attention, they expect the theatre's facilities to be on a par with the comfort stands ards to which they have become accustomed. Theatre owners and operators, their product being entertainment, need not be advised, however, as to what the public desires. From years of experis ence they know! Therefore, especially this season. they are investing millions on new equipment, and on overall refurbishing of facilities. The outlay is tremendous, but attendance increases prove that dividends are resulting. Comfort and air conditioning yearly grow more synonymous.

Popular Systems

For the theatre the two most popular methods of air conditioning are the centralized system and the Hpackaged" or unit system. The former utilizes a builtup or tailor-made apparatus and a single large refrigeration compressor. Overhead distribution of conditioned air is generally employed with the air introduced by means of decorative ceiling plaques for circular prefabricated metal ceiling outlets. A system of returns from the front or rear or from iimushrooms" under the seats is utilized to return the air to the central air conditioner. Positive introduction of outside air through the conditioner for ventilation purposes is always provided. In this system adequate space for a machine room must be provided, as well as space for a trunk supply-air duct and returnair duct.

The other method of air conditioning, employs self-contained "packaged" air conditioners ranging in size from 2 through 15 hp. These packaged air conditioners contain all of the functional parts of the centralized system in one pre-aSSembled unit. Only utility connections and short air distribution and return systems need be attached to complete an installation.

Selection Factors

Centralized systems are generally utilized in theatres of 1,000 seats or more. Packaged units are used more extensively in smaller, neighborhood houses. Installations combining both types are also made. Similarly, because of their fiexibility, packaged air conditioners can be found in many of the nations larger theatres. Selection of either type of system is based on a number of factors; including, size of the area or areas to be air conditioned. space available for the installation of equipment, physical makeup of the building, cost and feasibility of installing duct work. Another determining factor is whether or not complete air conditioning is to be installed at one time or over a period of years. (Perhaps the auditorium the first year and lobby or offices during subsequent seasons.) In the latter case, packaged units have been the answer for many faced with the problem of installing needed air conditioning on a limited, yearly budget.

1954-55 Theatre Catalog, 12th Edition, Page 362