> > > >

1954-55 Theatre Catalog, 12th Edition, Page 372 (334)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 372
Page 372

1954-55 Theatre Catalog, 12th Edition, Page 372

when wet with perspiration. The other, is when cleaners press and return the uniforms after their cleaning process while still damp. The chemicals used in cheap cleaning often contain such a strong bleach or alkali that unless the uniform is properly dried, pressing destroys the fibers in the fabic and causes cracking. All uniforms should be cleaned and pressed at least twice monthly, and sent once a year to the manufacturer for a complete reconditioning. Only uniform manufacturers have the proper facilities to rebraid the uniforms correctly.

The expense of manufacturers inplant reconditioning ranges from three dollars to eight and one-half dollars, depending upon the quantity of buttons that must be replaced, braid removed and replaced, frayed cuffs, collars to be replaced, and whether the bottoms of the trousers and the sleeves must be refaced. But such repair, which the average local tailor is not adequately equipped to handle, increases the life of the garments from eight to 16 months.

Comfortable Approach Reached

The day of the super type metropolitan theatre which had both day and night uniforms, usually consisting of gobs of gold lace, silver bullion trimmings, stiff collars and ties is about over. A more comfortable approach has now been reached. The average theatre has a more subdued practical uniform, suitable for all day wear. In a few remaining plush theatres the ticket takers, and inside doormen still wear the full dress suit with tails, all others lean towards a double breasted coat.

Ushers in both deluxe houses, small city :or suburban theatres, today are all using the sack coat with as little trimming as possibleemere braid on the collars, sleeves, and down the trousers will suffice. Avoid making a Radio City Music Hall attendant when your staff does not comprise more than a dozen men.

ALTHOUGH THE trend is away from such uniforms today, there are still cr iew deluxe houses which like to have the air of luxury and dignity that

MOST THEATRES dress their ticket-takers in a neat. but fairly simple double breasted iacket as seen here.

Porters usually have a functional uniform either a sack coat to match the fabric and color schemes worn by the ushers and doormen, especially if they are assigned to lobby work. Many large circuits prefer the blouseior jumper style jacket in place of the coat. These are trimmed the same as the other uniforms.

Resort Theatres

Resort theatres must emphasize conservative smartness plus attractive coolness in their uniforms. This class of patronage demands smartness with a not too formal air. Usually resort theatres adopt a uniform using a light shade of fabric, such as white, French blue, or gray for the coat, with the trousers of another color, giving the ensemble :1 two-tone effect. This type of uniform usually uses little braid, and gets the desired effect by contrasting colors. Very often the ushers or usherettes are outfitted in inexpensive, smart white or colored trim gabardine mess jackets with collars and cuffs of contrasting material. With this type of mess jacket, either

cummerbund sashes, or vesties corresponding to the trim on the collars are usually worn.

Today the most popular fabrics are 100 per cent wool, two ply woolens in both serges and light weight tropical. Broadcloths and \vhipcords have practically disappeared from the scene. Gabardines of an all wool texture and manmade synthetic blends are coming in very strongly. However, as to the rayon, and nylons, the dacron and wool blends, they are too new to determine what their exact role in the manufacturer of theatre uniforms will be.


With money being spent for wide screens and stereophonic sound, and other new projection and sound systems, it seems that this is the right time for smart and attractive uniforms to share in theatre modernizing plans. Show your patrons your faith in the motion picture industry, and include in your plans properly attired attendants who contribute to the appeal of your theatre.

is derived from the wearing of full-dress tail type coats. This photo shows the deluxe unilorms worn by doormen of Miller Theatre. Augusta. Ga.

1954-55 Theatre Catalog, 12th Edition, Page 372