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1954-55 Theatre Catalog, 12th Edition, Page 391 (353)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 391
Page 391

1954-55 Theatre Catalog, 12th Edition, Page 391

Four little BIG in importance!

Four little words, spoken more and more every day by ALTEC SERVICE division managers, branch managers, field representatives and 200 field engineers as exhibitors sign

ALTEC SERVICE contracts.

Contracts from major circuit operators, independent chains, small circuits, illittle fellowsli who own one or two houses, calling for CinemaScope-stereophonic installation and

service, Perspecta Sound-stereophonic installation and service. Contracts covering sound equipment which has been installed by competitive service organizations.

IZZY SEGAL, Executive of Theatre Management Associates, operating a Circuit of theatres in the

Pennsylvania and Delaware areas, signs contract

calling for Altec Stereophonic Service.


l6l Sixth Avenue, New York l3, N.Y.



Because those who have purchased varied types of sound equipment involving the new and accepted techniques know that the purchase of equipment is only one of two important steps they must take to meet increasing competition, and to reap the box-office benefits they are entitled to.

They know that the precisely manufactured, sensitive and complex components that produce the wonders of new sound will serve them bestonlyif the equipment is accorded the type of skilful installation, service and maintenance only ALTEC SERVICE can provide.

They know that when they sign an ALT EC SERVICE contract they have assured themselves of the services of 200 expert, highly trained field engineers and supervisors who are specialists in motion picture sound.

They know that these are the same menwho pioneered the installation and care of stereophonic sound systems, who are performing the same pioneering efforts in behalf of Perspecta Sound, the men who solved baffling problems, eliminated troublesome ifbugsii in the early days of the usound revolution? whose efforts helped to assure the success of the first demonstrations and theatre premieres.

Those are the reasons why more and more exhibitors every day are signing on the dotted line for ALTEC SERVICE.

MI]! E


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1954-55 Theatre Catalog, 12th Edition, Page 391