Drive-Ins.com
> > > >

1954-55 Theatre Catalog, 12th Edition, Page 392 (354)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 392
Page 392


1954-55 Theatre Catalog, 12th Edition, Page 392

To /r1ri[i/alr inquiry re tbe above, [11M]: mention (/7: volume am! page number.



\xm w \ '. \\ ,r', . /



STEP RIGHT UP! Thereis lots of room up there at the top . . . but youive got to take the right steps to get there!

Step No. 1: Win attention . . . boost enthusiasm . . . convert people into patrons . . . in your lobby, out-in-front, away-from-theatre, all over town . . . thru colorful, eyecatching ACCESSORIES!

Step No. 2: Create ttWant-to-Seeii . . . with brilliantly

ballyhooed samples of your Coming Attractions . . . expertly presented to your patrons . . . thru sparkling FEATURE

TRAILERS!

Step No. 3: Excite them about your services, policies, special events . . . and tempt iem with the lure of your Refreshment Stand . . . thru made-to-your-order SPECIAL

TRAILERS!

So shake a leg, Brother! Put your best foot forward. Start your climb with these three Showmanship steps . . . that lead to Bigger Box Office! Sell the Bigger Show Business with Bigger Showmanship!

nnnonm W 5mm:

PR/If 5H37 0f "If lllHl/IIIY

THEATRE CATALOG 1954-55
1954-55 Theatre Catalog, 12th Edition, Page 392