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1954-55 Theatre Catalog, 12th Edition, Page 40 (6)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 40
Page 40

1954-55 Theatre Catalog, 12th Edition, Page 40

World Theatre Surveyi

Study of New Theatre Construction and General Conditions Currently Found in Various Countries Throughout the World

BRIEF: Perhaps no other major industry in the world today has the international scope and appeal of motion pictures . . . There is no other medium of communication better qualified to meet the tremendous demand for entertainment . . . knowledge about other peoples . . . aml other lands.

This article attempts to give the reader an indication of the activities and general conditions to be found in the motion. picture industry of various nations around the globe . . . The latest theatres are described in words and pictures . . . and permit a comparison of design and trends to be found in such places as India . . . England . . . Germany . . . Spain. . . . Chile . . . and many others. The staff of THEATRE CATALOG has assembled this material in the hope that what is to be found here will help bring: about an exchange of ideas . . . and perhaps lead to a better understanding of the other felloufs problems . . . It is certainly worth the readefs time.

Few persons in the motion picture industry fully realize the tremendous appeal of this medium to all the peoples of the world. In all the four corners of this ever-shrinking globe the motion picture, theatre brings its magic to great masses of populations.

Since the appeal of this medium is international, it is no more than proper, therefore, that the advances made also be the efforts of men working in different lands.

With the end of World War II the film industry began a revolution of its own, and the progress both in production and exhibition has brought the entertainment value and quality of motion pictures to its highest point of perfection. These advances were not restricted merely to projection and sound, however. The theatres in which the films are shown also have been touched by the magic wand of progress, and faithfully reflect, in their sleek functional exteriors and interiorsy the finest and most modern architectural thinking,

In order to give a fuller understanding of this great industry that yields to no boundary of nature or man, the editors of THEATRE CATALOG have assembled in words and pictures, a brief survey of world theatres.


In spite of the great increase in the cost of construction, due to the constant inflation that is to be found in this

THE ASTOR, in Santiago. Chile, was one of the first theatres in this country to be equipped both for 8-D projection. and for CinemaScope.

country, a number of new theatres have been built in the last 12 months, and additional theatres are under construction and will be opened in the near future.

New Theatres

One of the finest new houses is the Astor Theatre, in Santiago. It is a deluxe first run house located in the center of the city, and was the first thead tre in Chile to be equipped for 3-D and CinemaScope.

The first film to play this house was Warner Brothers, ftHouse of Wax," in 3-D, and it did exceptional business. Following this runy HThe Robe?y introduced CinemaScope to Chile, and it ran at the Astor for 13 weeks. This film set a new record for a boxofiice gross.

In addition to the Astor, five other new theatres have opened in Santiago. In the town of Tocopilla, in the north, the Forida Theatre was built, and in the small town of Quinteros the Arturo Prat Theatre was also opened.

At the present time in Santiago, the capital of the country with a population of 1,500,000 inhabitants, other theatres are being completed. They are the Pacifico Theatre, the San Martin, and the Ritz, all of them located in the center of town. Also just getting underway in this city is a large office building which has provisions for a deluxe 1400 seat theatre.


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1954-55 Theatre Catalog, 12th Edition, Page 40