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1954-55 Theatre Catalog, 12th Edition, Page 41 (7)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 41
Page 41

1954-55 Theatre Catalog, 12th Edition, Page 41

General Sifuafion

The general situation ot the movie industry in Chile currently is rather difficult. To bcgin with, tho imports are restricted and they are iii:"'c through import permits that are authorized by the National Exchange Control. During the preSent year, and due to the serious situation of copper in the world market (copper is the main export product of the country) and the resulting extreme scarcity of dollars, the import budget for the calendar year of 1954 has been severely reduced, reaching to 40 per cent of the original amount,

Under these circumstances, the Amerie can companies must present to the Exchange Control their commercial invoices on the basis of the footage of their films, calculated at the rate of 10 American CelltS per foot of Technicolor prints and five American cents per foot of black and white prints. With their import permits so strongly reduced, they only are able to import a part of their line-up.

Once the shipments arrive in the country, the companies are authorized to remit to the United States the corresponding values of their invoices on the basis previously explained, and provided there are in the local exchange market the necessary dollars.

The Exchange Control accepts applications periodically against royalties and profits, but the authorizations to remit and the remittances of same are always late and restricted.

Notwithstanding the inflation that, from February 1953 to May 1954 has increased cost of living by 87.79 per cent, and 22.7 per cent from January to May 1954 only, the price of the localities in theatres have been frozen from the month of June 1953 and the top price for stalls in first-run theatres is $50. (Chilean Pesos) in general, and $75 for 3-D and CinemaScope exhibitions.

As a general rule, films are sold on percentage to the first-run theatres of the principal four cities of the country, namely: Santiago (1,500,000 inhabitants), Valparaiso (300,000 inhabitants), Concepcion (140,000 inhabitants) and Vina Del Mar (100,000 inhabitants), and on flat prices to the subsequent runs in these cities and to the theatres in the provinces, with the exception of the most important productions.

in Santiago there are direct offices of all the important American companies: Columbia, 20th-Fox, Metro, Paramount, Republic, RKO, Universal, United Artists and Warner Bros. and also of the Mexican Producers through Pelmex.

Metro is the only American company having its own release theatres in the cities of Santiago and Valparaiso.

Several independent. distributors import to the country the Films from Europe: French, Italian and British picturcs and another distributor represents the Argentine films. During 1954 there has been a big increase in the number of Italian releases, and some of them have obtained a big boxoffice success.

Going back to the new techniques, besides the Astor Theatre already mentioned and equipped for 3-D and CinemaScopc, the general situation in this mmnont is the following:


ONE OF the finest new theatres to be constructed in Havana. Cuba, is the Payret. Broad modern lines have been used in the design 0! the interior. The front still retains the flavor of its national origins.
1954-55 Theatre Catalog, 12th Edition, Page 41