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1954-55 Theatre Catalog, 12th Edition, Page 43 (9)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 43
Page 43

1954-55 Theatre Catalog, 12th Edition, Page 43

beautifully decorated in Spanish Colonial style, comfortably furnished and the first to have air conditioning in Cuba, Every week there would gather the host, andii ence in town and following the tradition of the old opera house, the lights went on at 9 p.m. for the exquisite fashion and jewels show put on by the public as they came in and were ushered to their respective numbered seats. There was a gala show at 10 p.m. every evening and the newspapers society columns would meticulously report the event.

Conditions were adverse from an eco nomical point of view, and the Encanto.

theatre enjoyed that exclusive position in Havana for many years, as no similar tneatres could be built.

Things started to improve in the country during and after World War II and as time went on, progress laced a long string of modern new theatres. The exclusive Encanto died and with it the traditional opera idea of the audience. The movie era was on!

The breakthrough was made by the America Theatre. It was built and equipped with all the modern advantages. It was a success in every respect,

particularly in the way of drawing patronage from all social spheres. The America established the continuous show,

in the manner of the American theatres, and the idea has held up to this date.

MAKING EXCELLENT use 0! pillars and terraces, the Benteng Theatre (above). in Menado. Indonesia. 15 one of the newest theatres in that land. The Delite Theatre. (below) New Delhi. India. boasts modern design and a blending of the architectural motifs of both the East. and the Western World.


Theatre Construction

Soon afterwards theatre construction was at its peak, with Havana enjoying the largest proportion. First class theatres such as Radioeentroy Miramar. Metropolitan, Arena], Ambassador, lnt'anta, Atlantic, Astral, Alameda, Avenida, 23 and 12, Rodi, Payret and others were built and equipped with the very best available in North America, including air conditioning.

Other theatres were remodeled, such as Fausto, Alkazar, Santa Catalina, Moderno, Radiocine, Trianon, Riviera and others, also fairly well equipped and air conditioned. The above mentioned theatres average about 1700 seats and admission price averages around 70 cents.

Throughout the Island, outside of Havana, a few theatres were built: Aguilera, in Santiago de Cuba; Infante, in Holguin; Banes in Banes; Alkazar in Camaguey; Silva in Sta, Clara; Cardenas in Cardenas; Aida in Pinar del Rio, and many others in smaller towns. Holguin has the largest theatre outside of Havana, the Infante, with 2450 seats. It was built by a cattle millionaire of that section to perpetuate his name. Blanquita, in Havana, also built by a local millionaire in memory of his deceased wife, is the largest in Cuba, and one of the largest in the world. It has (5750 seats. It is closed most of the time, since it is too expensive to operate, and is located out of the way.

The other theatres average around 1500 seats, but very few are air conditioned. Many smaller theatres were remodeled and equipment improved. Air conditioningevery important in this semi-tropical climate-in the provinces, is a very problematic item. The initial outlay in itself is uneconomical, but acv cording to reiterated statements by the
1954-55 Theatre Catalog, 12th Edition, Page 43