> > > >

1954-55 Theatre Catalog, 12th Edition, Page 431 (393)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 431
Page 431

1954-55 Theatre Catalog, 12th Edition, Page 431

I Concessionaires Vs. Self-Operation

The Advantages of Both Types of Management in Extra Profits Departments Are Carefully Treated by an Expert in the Field

BRIEF: Both the newcomer to the field

. and the veteran theatre operator can find himself in the position where he has to decide whether or not it would be wiser . . . and more economical . . . to operate his own concession department

. or leave it in the hands of a concessionaire . This article attempts to evaluate the advantages and disadvantages of each of these 'operations . . . The author . . . who has had many years of experience in the concession field . . . makes a strong case for each of these methods . . . and points out that individual situations may require different treatment.

There are many valuable pointers and guides to successful concession stand operation to be found in this article . . . and it is well worth the attention of any indoor or outdoor exhibitor who finds himself debating about the merits of selfoperation or the use of a concessionaire.

Just five years ago the results of a survey showed that by far, the large majority of theatre owners preferred to run their own concessions. A similar survey taken in 1954 in New York State



Theatre Confections

shows that over 80 per cent of the drive-in theatres use a concessionaire. There certainly must be some worthwhile reason for this tremendous change in a five year period.

One of the most common thoughts of a newcomer to the theatre business, or of a complete outsider, is HWhy does a theatre man need a concessionaire? Why can't he take care of his own business?"

We find that the progressive theatre than, the more experienced he is and the more he seems to learn about his business, will become more inclined to turn over the concession to someone else. What is the reason for this? Why does the theatre man need a stranger in his midst when on the surface it seems he would be much better off in taking care of his own business?

One of the reasons is that when a theatre man decides to build a new drive-in theatre, he has enough prob THE DEL SEGO Drive-In. Oneontu, New York, had its concession building converted into this modem and profitable place by concessionuires.

lems figuring out the construction and the layout of the theatre itself.

We cannot overlook the fact that the building of a theatre is costly and blunders even costlier. It certainly is helpful to be able to rely on a concessionaire who can give him definite and experienced advice as to where the concession should be built, how to build it and how to handle the general layout of it.

Even though the theatre owner would know how to build his own concession, there are many detailed problean which are important. Some of those problems are as follows:

1. Where the various outlets should

come in.

2. The building of the counter.

3. The shape of the counter.

4. The type of flooring and wall covering to be used.

5. To what extent does the law permit grills and similar equipment near the public.

6. Entrance and exit rules.

All of these and many other small details can be worked out with a concessionaire because of his previous experience with these problems.
1954-55 Theatre Catalog, 12th Edition, Page 431