> > > >

1954-55 Theatre Catalog, 12th Edition, Page 433 (395)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 433
Page 433

1954-55 Theatre Catalog, 12th Edition, Page 433

i *AWEW mitt!

reap the profits of both operations with out being unduly taxed with 'the many

details that are entailed in order to do justice to both operations.

America has made great progress in recent years by the ability to delegate the various phases of our work to men suitable in their particular field. No longer do we bake our own bread or make our own shoes or clothes. For, each in his own field can make it a great deal better and do it a great deal cheaper by devoting his time to his own particular phase and this certainly holds true in the concession field also.

The following is, in short, the story of the concessionairef

1. When a new theatre is built, he is able to assist the theatre man in building the right type of building in the right location.

2. He is able to furnish the interior as well as the exterior with the proper and decorative coverings and counters and signs.

3. He is able to equip the concession with the newest, most modern equipment available.

4. He knows the type of merchandise

that is most suitable for the thea tre patrons.

a. He has the proper connections in carrying high quality goods most adaptable for quick service.

6. He has the proper service organization so that the concession is constantly supplied amply without being overstocked.

4. He has the facilities to use experienced help as well as train new help.

8. He has enough supervisory personnel to check and control such operation so the above methods will be properly carried out.

9. He has very valuable and compact inventories and reports which will assure the theatre owner as well as the concessionaire that every dollar taken in at the concession is fully realized.


THE STAliND at Front-Drive-In, Binghamton. N. Y. (above) features continuous iluorescent lighting and the equipment built into the counter. A typical small theatre stand is seen (below) at Sunset D-I.

ll). He has the facilities and service organization to keep the manifold and sometimes complicated equipment in proper working order.

ll. He has the experience for right promotions and the various gimmicks that will help increase the volume and mean more business to both.

In the final analysis, all of these

things mean a better operation, more

prestige and more profit.

Advantages of Self-Operations

While to some it may seem an advantage to be able to dispose of the problems and details of the drive-in concession to a concessionaire, to others it is

a challenge to be able to conquer their own problems. In that way, they are judge of their own mistakes.

While it may be true that by handing the concession over to someone else their work will be less complicated, on the other hand, you cannot compensate a person for being able to run his own business and do as he. pleases. Many of us may do better and have an easier life by working for someone else, yet we choose the hard road of being on our own because we like our independence and freedom of movement. This, to some extent, is the first advantage of running your own concession.

It is a challenge to be able to figure out; and plan in your own way, and
1954-55 Theatre Catalog, 12th Edition, Page 433