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1954-55 Theatre Catalog, 12th Edition, Page 44 (10)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 44
Page 44

1954-55 Theatre Catalog, 12th Edition, Page 44

theatre operators, the greatest handicap is the upkeep. The power bill runs to figures beyond the possibilities of the theatres limited earning capacity.

New Theatres

The construction of new theatres in Cuba is facing a crisis at the present time, due to various factors: Television -so well developed that this country is regarded second only to U.S.A.erepresents the thoughest competition ever encountered by theatres in this country. There are five channels in Havana and some of them cover the entire country through relay stations, with the result that TV is available everywhere in Cuba, 011 the other hand, economic conditions, in general, show a marked contraction trend and consequently the exhibition business is not as favorable as it used to be. Therefore, theatre owners 'an no longer expect high returns from their building investments.

Finally, apartment houses and otlice buildings, both for rent and for sale on the horizontal ownership basis, have been

TWO striking new Swedish theatres are the Forum (top and above left) and the Teeterbio (above and below). Both of eye-catching design.

so profitable in the last few years that all important private investment is going into these high and healthy returns.

Theatres have also met the great handicap presented by the ever changing processes in the last two or three years, as they have in other parts of the world. Some of them have kept up with circumstances, installing 3-D, wide-screen, CinemaScope, etc., but not in a noticeable number. Any appreciable expenditure for such new developments is practically impossible for perhaps over (it) per cent of the theatres in Cuba. Their possibilities and actual earning; capacity will not afford it for quite a few years to come.

While the overall picture loads to the conclusion that building on a substantial scale does not seem possible here at the present time, there is no doubt that there is blenty offoom for remodeling and reequippingr a large number of theatres, both in Havana and throughout the Island. If the motion picture industry finally does consolidate with a particular process that may be acceptable, and/or

1954-55 Theatre Catalog, 12th Edition, Page 44