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1954-55 Theatre Catalog, 12th Edition, Page 49 (15)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 49
Page 49

1954-55 Theatre Catalog, 12th Edition, Page 49

tcmbcr 18, 1951, the first tests were made preparatory to driving the piles.

The foundation laid, work on the erection of the building itself started early in 1952. The theatre was opened to the public on June 8, 1953.


Theatre construction in Spain has been steadily increasing in the past 10 years.

As an investment it has proved to be the most productive in real estate, since the lease rents paid by the exhibitors are far higher than in any other kind of building.

On the other hand, all the materials used for the construction and equipment of such theatres are national and can be easily found in the market.

However the building of a new theatre is restricted by the Motion Picture Syndicate, which has a veto power, if their members consider that the town, village or suburb where the new theatre is projected, has enough seats in the existing theatres in the same location to take care of its population.

This although it is a measure of protection, nevertheless, works two ways, i.e., prevents from having better theatres, where there are only stables, and creates a sort of monopoly for the existing theatres.

The increasing number of theatres in a certain situation, does not mean an improvement in rentals, when it goes above saturation.

We shall illustrate this statement with an example:

Suppose you have a town with 50,000 inhabitants, which means approximately a theatre attendance of 6,000 people, at an admission price of 30 cents. You have actually two theatres in that situation therefore the receipts will be $1,800 in full, against an overall expanse of 2 x.

A new theatre is built. The attendance is not enlarged, therefore, the receipts are still $1,800 and yet the expenses have gone up to 3 x, Consequently the


exhibitor will earn less money, and the same will happen to the distributor, as the same receipts will have to be split amongst a larger number of pictures.

It is therefore desirable that the seating capacity is well balanced with the population, to make out of it a sound and profitable business for all parties concerned. But it is just as important that wherever the theatres are old and badly equipped, the new construction replaces the old one, instead of adding up seats which are not needed.


There is no television is this country. However, the public is selective. The days when going to the movies was a habit, regardless of the pictures, are gone. Some reasons for this are:

Movies are no longer a cheap form of entertainment.

If .the show does not appeal to the public they prefer to stay home or find other forms of entertainment.

Although television is not found in Spain, this medium has affected the foreign market. When Hollywood was forced to cut its production because of the inroads being made by TV in the United States, the results showed up in our import of these films. Fortunately, the competition of television in America seems to have weakened, and the product recently produced, or in production, has been of a much higher quality, which will certainly be redected in the overall receipts of these films in Spain.


The Elysee Theatre, in Aachen, has to be considered as one of the most modern theatres in Western Germany. Its construction and equipment is based on the latest developments in the film industry.

The theatre, which was opened January, 1954, has a seating capacity of 667. It has a sound system that is usually installed in theatres with a capacity up to 1600 seats. The theatre is equipped

THE PALACE. in Grenoble, is another new addition lo the Guumonl circuit in France. It has u 875 seating capacity. and as can be seen below, it is equipped for wide screen pictures.

with a CinemaScope screen, and all the other necessary pieces of equipment needed to show films in this process. Illumination in the auditorium is controlled by the latest type of fading and dimming system. The stage is provided with two curtains, and they may be controlled either from the projection booth or the stage. The theatre is completely air conditioned.

The Elysee is a completely new building located in the heart of Aachen. The two brothers who own the theatre are the sons of the man who opened the first theatre in the city in 1912.

All the theatres owned by the family were destroyed during the last war, and rebuilt after 1945. These were the Rex, rebuilt in 1946; the Burg, rebuilt in 1954; and the Elysee, in 1954.
1954-55 Theatre Catalog, 12th Edition, Page 49