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1954-55 Theatre Catalog, 12th Edition, Page 5 (v)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 5
Page 5


1954-55 Theatre Catalog, 12th Edition, Page 5

THEATRE TURNSTILE SYSTEM . . . . . . . . . . . . . . . . . . . . . . . . .. 162

Theatre Turnstiles Otl'er an Eihcient Admissions System that Will Only Require the Services of a Single Employee

AUTOMATIC DOOR OPENERS . . . . . . . . . . . . . . . .Barry Johnson 164

The Use of an Automatic Door Operator in a Theatre Can Result in an Increase in Patronage. Profits and Safety

WIDE ANGLE SLIDE PROJECTOR . . . . . . . . . . . . ..J. P. Latil 167

A Discussion of the Construction Details and Uses for Recently Developed 3000 Watts Slide Projector

CLAY TILE FOR THEATRES . . . . . . . . . . . . . . . . . . . . . .Al F rantz 170

A Review of the Many Uses and Advantages of Clay Material in Construction and Operation of a Motion Picture Theatre

Interior and Auditorium

SUPPORTING AND CONTROLLING WIDE SCREEN CURTAINS . . . . . . . . . . . . . . . . ..Abram Samuels 180

The Problems Involved in Installation of Curved and Straight Track for Wide Screen Curtains are Given With Their Answers

LOUNGE LUXURY . . . . . . . . . . . . . . . . . . . . . . . . . . .Barclay Adams 187

Luxurious Lounge Areas are an Important Feature of Today's Modern Motion Picture Theatre Architecture

FOUNTAIN OF YOUTH FOR CARPETS . . . . . . ..Fred C. H'ild 192

A Description of the Process Which Makes it Possible to Restore the Original Colors to Still Sturdy but Faded Theatre Carpeting

WIDE SCREEN FRAMES . . . . . . . . . . . . . . . . . . . . .C. E. Tompkins 194

A Look at Some of the Problems Involved in the Use of Curved and Straight Screen Frames With Various Wide

Screen Systems

STAINPROOF WALL COVERING . . . . . . . . ..John E. Williams 196

This Wallpaper Resists Stains and Wear. and is Easily Cleaned Making It Ideal for Use in Many Parts of the Theatre Building

HOME BEAUTY TREATMENT FOR THEATRES . . . . . . . . . . . 201 A Look at the Various Uses to Which Plastic Wall Tile May be Put in Theatres. and Installation Instructions

Projection and Sound

INSTALLING CINEMASCOPE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220

Thorough and Detailed Review of Equipment Required. Installation Procedures. Maintenance. and Operating Practices for CinemaSeope

THE PARAMOUNT VISTAVISION PROCESS . . . . . . . . . . . . .. 232

A Detailed Study of the Theatrical and Studio Applications of this Wide Screen Process with the Double-Frame Negative

WIDE SCREEN LIGHT REQUIREMENTS. . . .Arthur J. Hatch 238

An Analysis of the Light Requirements Necessary in Order to Project the Various Wide Screen Systems Satisfactorily

BASIC PRINCIPLES OF STEREOPHONIC SOUND William B. Snow 241

An Important and Fundamental Study of the Principles of Stereophonic Sound is Olfered by A Leading Sound Expert

PERSPECTA STEREOPHONIC SOUND. . .Charles J. Bushman 251

Study of the Basic Principles and the Equipment Required to Obtain Stereophonic Sound from A Single Optical Track

CARBONS FOR THE NEW SYSTEMS F. P. Holloway, R. M. Bushong, W. W. Lozier 253

An Analysis of the New Systems' Demand for More Projection Light. and Some of the Carbons Developed to Meet This Demand

PROJECTION ARC LAMP REVIEW . . . . . . . . . . . . . . . . . . . . . . .. 256

A Survey of the Latest Advances Made in Projection Arc

Lamps Plus Information on Proper Installation. Operation. and Care

MOTION PICTURE SCREEN REVIEW . . . . . . . . . . . . . . . . . . . .. 263

A Survey of the Various Types of Screens Presently Available

Endhlhe Various Features and Advantages to be Found in BC

ASTROLITE REFLECTION THEORY . . . . . . . . John L. Curtin 267

Complete Study of the Theory Behind the Development of the Astrolite Screen. and Its Adaptability to the New Systems

TODAYlS RECTIFIER FOR TOMORROWTS ARC, M. D. Fuige 273

An Analysis of the Design. Construction and Operation of :Selenium Rectifier Developed with Features for the Future

EFFECTS OF STRAY LIGHT ON PICTURE QUALITY Raymond L. Estes 275

A Comprehensive Study of the Inn-tents- of Stray Light on the Quality of Indoor and of Drive-In Projected Pictures

SINGLE STRIP 3-D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 281

An Examination of Two of the Leading Methods of Obtain Three-Dimensional Pictures on a Single Strip of SSMM I In

1954-55 THEATRE CATALOG

CHANGING SERVICE SCENE . . . . . . . . . . . . . . . . . . ..Bert Ennis 285

A Summation of the Advances Made by a Leading Sound Service Organization. and a Review of the Latest Methods Now in Use

THE PICTURE BRIGHTENS . . . . . . . . . . . . . ..Edward Lachman 289

Summary of the Early Development of One of the Leading Carbons and Its Role in Lighting New Screen Dimensions

A LAM-P FOR THE NEW DIMENSIONS . . . . . . . . .J. W. Servies 291

A Description of the National Excelite Projection Arc Lamps and Its New Design to Meet Demand for More Light

BOOK THREE:

MANAGEMENT

Methods. Practices. and Maintenance

AIR CONDITIONING: A VITAL LUXURY . . . . . . . . . . . . . . . .. 322

Three Leading Manufacturers Offer Important Information About Air Conditioning and its Vital Role in Exhibition

THEATRE HEATING AND COOLING SYSTEMS i C. F. Craigie, Jr. 329

Valuable Information About the Operation and Maintenance of Healing and Cooling Systems in Motion Picture Theatres

BE UNIFORM WISE . . . . . . . . . . . . . . . . . . . . ..Howard A. Zeimer 332

A Discussion of the Latest Trends in Uniforms for the Theatre Staff. Plus Hints on Styles and Proper Maintenance

Pracedures

THEATRE AIR CONDITIONING . . . . . . . . . . . . . ..R. D .McLain 335

A Review of Basic Air Conditioning Systems and A Summary of the Latest Advances Made in Equipment

KEEP THEATRE AIR CLEAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339

Electronic Cleaning of Air in a Theatre. Can Mean Increased Patronage and Reduced Maintenance Costs

THEATRE FIRE PROTECTION . . . . . . . . . . . .Walter E. Morgan 341 The Vital Task of Knowing What to Do In Case of Fire and the Equipment Needed is Outlined

FURNITURE RESTS CAN SAVE FLOORS . . . . . . . . . . . . . . . . .. 344

The Use of Simple and Inexpensive Furniture Rests in Theatres can Sharply Reduce Repairs and Replacement of

Floor Coverings

NETWORKS FOR THEATRE TELEVISION. . . . .C. A. Bartlett 3345

A Study of the Bell System's Part in Providing Channels to be Used for Theatre Television Network Transmissions

New Products. Supplies and Supply Dealers NEW INTRODUCTIONS DURING 1953-54- . . . . . . . . . . . . . . . . . .. 356

Some Thumbnail Descriptions of Selected Products with Interesting Possibilities

SUPPLY DEALERS OF THE UNITED STATES . . . . . . . . . . . . .. 363

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE DOMINION OF CANADA . . . . .. 372

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE REST OF THE WORLD. . . . . .. 373.

Comprehensive Listing of Names. AddresseS. Personal. Products. and the Areas Served

Extra Profits LIQUID ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 384

Proper Equipment and Correct Sales Approach Can Make Beverages One of the Most Popular. and Profitable Concession Stand Items

CONCESSION MERCHANDISING . . . . . . . . . . . . . ..Ralph Pries 389

Proper Exploitation of the Angles at a Theatre's Snack Bar Will Mean an Increase in Extra Profits

CONCESSIONAIRES VS. SELF-OPERATION. . . . .Philip Kates 393

The Advantages of Both Types of Management in Extra

Profits Departments are Carefully Treated by an Expert in the Field

Indexes

COMPLETE SUBJECT INDEX TO 1954-55 EDITION . . . . . . .. 400

The Entire Editorial Material is Indexed and Cross Indexed for Easy Reference Use

CUMULATIVE INDEX TO ALL PREVIOUS EDITIONS . . . . . . 402

Topical References to All Articles Published in Prior Volumes of THEATRE CATALOG
1954-55 Theatre Catalog, 12th Edition, Page 5