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1954-55 Theatre Catalog, 12th Edition, Page 52 (18)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 52
Page 52

1954-55 Theatre Catalog, 12th Edition, Page 52

ONE O!" the most recent additions to Italy's motion picture theatres can be loan in the city of Palermo. The Astoria is a lint-Class theatre and

in hundreds, to scrap their entire projection systems and erect a series of booths inside the auditorium itself, to install amplifiers by the dozen and to ins troduce equipment such as picture and sound control monitors of which nobody had even thought beforeewill this potentially overwhelming form of entertainment give designers new headaches?

Not at the moment, it seems. Building of the immediate future is likely to introduce few modifications other than, perhaps, to express itself in widened proscenium openings fashioned to receive screens twice the conventional width and over. Such change as will be discernible is more likely to take the form of

simplicity in place of ornateness, moderate capacity auditoriums rather than vast arenas. Consideration of price will be the influencing factor-and the threatening revised Home Ofiice regulations may induce minor adjustments. But these are all. The real Ucinema of the future*, has yet to come.

The promise of the immediate months or years ahead would appear to be economy in design. Cost of labor, material and equipment have, as goes without saying, risen since pre-war days out of all belief, Then, the price standard of an average-to-good cinema came out at about $23 per seat. Today it is nearer $360. Operating costs have gone up even

has 800 seats. Although the exterior has been kept rather plain, as can be seen by these photographs. the interior treatment is very attractive.

1954-55 Theatre Catalog, 12th Edition, Page 52