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1954-55 Theatre Catalog, 12th Edition, Page 63 (29)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 63
Page 63

1954-55 Theatre Catalog, 12th Edition, Page 63

The projection room is located under the balcony, and there are reserve rooms on both sides for the projection of films other than CinemaScope. The exterior facade wall is built in a cantilever style, and in order to make it structually strong, its surface was given a curvature wavelike face, and over this surface a scarlet colored narrow strip of alumite sheet was vertically installed. Over this a neon sign spelling Nikkatsu Theatre, and ornamental fixtures are installed with a special neon light effect. This illumination sign letter design was awarded first prize for the year of 1954 by the Tokyo Neon Design Judge Committee.

The construction cost of this theatre is almost twice that which is needed to build the ordinary theatre, working out to an average of about $400 per seat. Despite this, the admission prices are 53 cents for the first floor orchestra seats, and 84 cents for the second floor


balcony, which is reasonable compared with that of any ordinary first-run theatre in the city.

In the western section of downtown Tokyo there is a ward known as Shibuya. In its amusement center there are two theatres which have been built since the end of the war, and should be given some attention. One of them is the Shibuya Daiei, designed and constructed by Takenaka Komuten Company, Ltd., completed in 1953 with a seating capacity of 1,000. Its construction cost was approximately $200 per seat.

The principal feature of this theatre is that it was most logically designed within the sphere of allowable construction laws and regulations. And the simplicity of the modern facade, tiled with skyvblue mosaic tiles, has drawn quite a bit of public recognition.

The other theatre in this section is the Shibuya Toei, which was designed

LOCATED in the same building as the Nangai are two more theatres. The third floor holds the Music Hall for live performances, and a basement theatre is fully equipped with 1200 seats.
1954-55 Theatre Catalog, 12th Edition, Page 63