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1954-55 Theatre Catalog, 12th Edition, Page 66 (32)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 66
Page 66

1954-55 Theatre Catalog, 12th Edition, Page 66

The Cinema: A Model Theatre

Small Canadian Town Can Boast of Its New Theatre Equipped To Show All of the Latest Projection and Sound Techniques

BRIEF: Located in western Canada . . . which has not seen much theatre construction in the past few years . . . the recently opened Cinema . . . in Swift 'Current . . . Saskatchewan . . . is probably the most modern house in that part of the country.

The theatre is completely equipped to show CinemaScope . . . and other wide screen systems . . . as well as stereophonic sound . . . In addition to the latest and finest in projection and sound equipment . . . the theatre has been furnished and decorated with the newest and safest materials currently available . . . An interesting . . . and unusual feature of the Cinema . . . is the glass-enclosed Party Room which has been. constructed . . . It is equipped with its own loudspeakers . . . and is available to groups who would like to have the luxury of a private theatre party . . . completely apart from the rest of the house . . . A Cry Room has been similarly equipped . . . This article gives a full description of this interesting theatre.

Built on a corner location, one block off the main downtown intersection, the Cinema is the newest addition to several recent structures of contemporary design to be constructed in Swift Current, Sask., Canada. Erected with a Roman brick and reinforced concrete construction, the building presents a pleasing appearance to both approaches, and provides easy access from any direction, as the main entrance and marquee faces on an angle to the corner. The marquee, built on the site, is equipped with a neon sign on either side, spelling the name itCinema," and has Adler changeable program equipment on its front, which is readily seen from any approach. The name ilCinemall is also mounted on the building facade, over the marquee, and edge-lighted by neon.

On the west side of the building are plate glass windows which light the

THE AUDITORIUM floor is bowl shaped to ensure perfect viewing of the wide screen from any of the 460 seats. The floor is made of concrete.

theatre office, upstairs offices, as well as a plate glass and aluminum door, providing access to the upstairs areas. Two sets of plate glass and aluminum double doors provide access to the entrance lobby, where an overhead unit, powered by a large fan, provides extra heating in the ticold zone" for the winter weather. To the left is the inside boxoliice, completely glass enclosed, and immediately adjacent to the candy and popcorn concession. A dominant feature of the lobby is a louvered iioor to ceiling screen with a large planting box.


The floor of the lobby is of Jaspe linoleum tile, laid in an interesting design of three colors, dark brown field, grey stripes and large yellow squares, in a directional pattern.

An unusual aspect of the lobby is the wall covering. All areas are covered with iiFabron/l a fire-resistant plastic coated fabric in a geometric pattern suited to this commercial interior. It is

1954-55 Theatre Catalog, 12th Edition, Page 66