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1954-55 Theatre Catalog, 12th Edition, Page 68 (34)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 68
Page 68

1954-55 Theatre Catalog, 12th Edition, Page 68

THE THEATRE FRONT (above) is made olRoman brick and reinforced concrete. Building is located on a corner. The floor of the lobby (below) ls of linoleum tile in three colors. brown grey and. yellow.

The ceiling and back wall are covered with acoustic tile and lighting troughs run across the ceiling from side to side, at regular intervals. The side walls are provided with electrical outlets for decorative lighting panels, to be installed at a future date.

Two exit doors at the front of the auditorium, one on either side of the stage, permit patrons to leave the thea ' ':'tre by choice of routes and one, in par" r ticular, opening onto the street, is being

exploited by the use of an additional illuminated sign over the door saying,

ttThis Way/i This sign is turned on only when the show is changing and, immediately, attracts the patrons attention, eliminating considerable congestion in the lobby.


The design of the stage is such that it is not possible to use it for live shows, as the depth is not sulhcient to provide for the screen and sound equipment, and the space required for a show of that type.

The owners, howevery installed a curved CinemaScope screen 311/2 feet wide by 151/2 feet high. This screen is of the seamless, perforated plastic type. The arrangement of screen masking and curtains enables the management to change to any size of picture, at will, thus making for great adaptability in the manner of film presentation.

The high iidelity sound equipment is especially designed with two low frequency speakers for maximum fidelity of both sound track and recordings.

Stage curtaining was especially woven in a horizontal stripe design embodying the main auditorium and lobby colors, dark brown, yellow and white, with a wide band of lurex gold metallic thread.

Overall effect of the color scheme is warm and restful, while the main colors are balanced by the dark green of the seat finish and upholstery.

The seating is of the latest style with one piece steel back and seat pans, and natural finish wood arms. There is a maximum of leg room and a deep spring upholstered seat cushion.

Other Equipment

Ballantyne lighting, projection equipment and Lightmaster rectifiers, together with GoldE rewinds, have been combined with the Royal Soundmaster sound equipment to provide patrons with the most modern projection room equipment now available for the exhibition of standard and wide screen pictures. The projection booth is 10 by 20 feet which gives the operator ideal working conditions in pleasant sqrroundings.

Also on the upper level adjacent to the projection booth are two large offices for rental, and these can be reached through a separate entrance from the street, which eliminates all possibility of interference with the lobby.

An efficient air conditioning system is installed in the basement of the building, and is designed to change and recirculate the air in the entire building up to 10 times in one hour. It is also planned, in the cold weather, to maintain a pressure inside the building suiiicient to prevent an incoming rush of cold air when the doors are opened.

Interior lighting in the building is mainly of the incandescent type, with most fixtures recessed in the ceiling.

All directional signs have been chosen with the idea of blending with the architectural and decorative scheme and the overall effect is one of complete coordination.

The policy of the Cinema is to show first-run films as consistently as is possible, and facilities exist to take immediate advantage of any new developments which may come about in the production and presentation of moving pictures.

mums CATALOG 1954.55
1954-55 Theatre Catalog, 12th Edition, Page 68