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1954-55 Theatre Catalog, 12th Edition, Page 78 (44)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 78
Page 78

1954-55 Theatre Catalog, 12th Edition, Page 78

Oriental Movie Palace

A Thorough Description of the Equipment and Design of the Hoover Theatre in Hong Kong, One of the Orientis Finest, Newest Theatres

The Hoover Theatre, of Hong Kong, the latest motion picture theatre of the Orient, has a seating capacity of 1500, and offers its patrons the finest entertainment that modern equipment and facilities make possible.

Beauty and Comfort

Designed for beauty and comfort, the Hooverls imposing edifice is situated at Causeway Bay, facing three major thoroughfares. For the convenience of its patrons, the theatre has two entrances, which is just one example of the efforts made by the designer and owner of the theatre to build the most luxurious movie palace in Hong Kong. The cost of construction was over one million United States dollars.

The exterior of the buliding is covered with Italian marble, and the interior boasts spacious lobbies provided for patrons on the ground floor and upper iioor. Both lobbies are also paved with Italian marble, as are the main iioor lobby walls. The walls of the upper floor lobby are covered with six-ply walnut veneer.

BRIEF: If there are any who still doubt the universal appeal of not only motion pictures . . . but of the international desire for fine theatres in which to present them . . . this article should do much to banish such thoughts.

This article . . . offers detailed information about the Hoover Theatre . . . in Hong Kong . . . The theatre is completely up-to-date both in its architectural design . . and in its projection and sound equipment . . . The Hoover is equipped to show all of new processes including CinemaScope . . . and other wide screen systems . . . 3-D . . . stereophonic sound . . . and standard films . . . The finest air conditioning equipment keeps the large house comfortable at all times . . . These are just a few of many features found in this house.

Although this feature deals with a theatre in, the Far East . . . there is much information given here about theatre construction . . . and decoration which should be of interest to exhibitors all over the world.


The Hoover can lay claim to having the largest projection booth in the colony. Four Simplex projectors enable the screening of three-dimensional films without the necessity of having an intermission. In addition, the theatre also has stereophonic sound with .19 auditorium speakers of the latest type manufactured by RCA.

An all-purpose wide screen has been installed for use with standard, 3-D, and CinemaScope films. To match this


wide screen four high amperage lamp houses and two giant motor generators have been set up to give the desired screen brilliance.

The architect for the theatre was Robert Fan, the contractor was the Taylor Construction Company, and the owner, the Hoover Entertainment and Land Investment Company, Ltd.

The task of the architect, subject to the various local conditions, restrictions, and limitations on the design and supervision of the erection in Hong Kong of a modern and functional theatre building, is by no means a simple task. Therefore, it is understandable that the

successful completion of this modern and practical theatre aliords considerable gratification to the one who was entrusted with the design and supervision of the construction.

Fundamental Principle

The fundamental principle and objective of the theatre plan was to provide ample lobby and foyer accommodations; easy and simple crowd control; comfortable seating; decorative appointments in good taste; a spacious and pleasing atmosphere; and, at the same time, conform with the most up-to-date and exacting requirements of the still huid and experimental art of motion picture exhibition, together with the ever improving types of mechanical equipment.

THE HOOVER Theatre, in Hong Kong. is the newest theatre in the Orient, with a seating capacity at over 1500. It was constructed at a cost of $1,000,000 and equipped for CinemaScope and stereosound.

1954-55 Theatre Catalog, 12th Edition, Page 78