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1953-54 Theatre Catalog, page 0

...PAUL J. GREENHALGH, Publishing Director ARNOLD FARBER, Editor Published by J A Y E M A N U E L PUBLICATIONS, INC. Publishing Offices: 246-48 N. CLARION ST. PHILADELPHIA 7. PENNA.. U.S..A. Other Offices Eastern ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...Copyright 1953 by Jay Emanuel Publications, Inc, Philadelphia 7, Pa. U.S..4. All rights reserved. No portion of [his book may be reprinted without permission of the publishers Printed in the U.S.A. Price: $5 a copy (Foreign Shipments: $10 a copy)...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...EDITOBIAL FOREWORD In the time that has elapsed since the last edition of THEATRE CATALOG appeared, the motion picture industry has gone through a period of revolutionary development that can only find comparison in the events followtng the. tntroductlon ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...TABLE 0 CONTENTS Editorial Surveys FRONTISPIECE EDITORIAL FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .I III AUTHORS AND CONTRIBUTORS . . . . . . . . . . . . . . . . . . . . . . . .. VI ADVERTISERS . . . . . . . . . . . . . . ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...ANOTHER HOME IN A SCREEN TOWER . . . . . . . . . . . . . . . . .. 84 A South Carolina Exhibitor Builds a Dwelling: That Pew Rural Families Can Top for Comfortable, Living DRIVE-IN THEATRES OF THE 1953 SEASON . . . . . . . . . , . t . .. 86 A Breakdoun b...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...Authors and Contributors A ABBOTT, W. H. , . . . . . . . . . . . . 39 Engineer. General Electric Co.. Lamp Division. Nela Park. Cleveland. Ohio ADAMS,BARCLAY................. . . . . 2 Executive Director. American Society of Design. New York. N. ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...I I. 2 p I T i, I L READE,WALTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......309 Walter Reade Theatres. Nell York, N. Y. ROBERTS, TOM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..30, 31 ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...M MCAULEY, J. E., MANUFACTURING CO. . . . . . . . . . . . . . . . . . . . . . . . .. 258 MIRACLE WHIRL SALES C0. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 135 MODERN THEATRE EQUIPMENT CO. . . . . . . . . . . . . . . . . . . . ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...m 4000/11p/iS/IIIIEIMS 0f BEN SCHLANGER ? . Ambitm...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...Ben Schlanger . . . the Man What sets a man down a road that he never expected to travel? In the case of Ben Schlanger, three seemingly unrelated incidentsethe Florida building boom and bust of the early 192(Vs, a telephone call, and a business ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...l Returning to New York, Schlanger received a telephone call from a friend. He wanted to know if Schlanger would be interested in taking a designeris position in the office of an architect who was drawing up the plans for an elaborate theatre. With few ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...lien Schlanger . . . lheories and Practices Almost from the moment he became interested in theatre architecture, Ben Schlanger found that he wanted to learn and discover all that there was to know about constructing buildings that would be attractive to ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...will create undesirable light reflections, and indiscriminate artificial lighting sources wlil prove to be undesirable. Schlanger advocates that while the required type of decoration is limited to being inspired by the functional requirements of the ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...In choosing a location for the neighborhood or small town motion picture theatre, Schlanger believes that the first consideration should be given to the convenience of the patron in reaching the theatre. Most desirable would be a location in the center of ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...be coordinated with the other important functions of a theatre building. Much of this work was done in 1938, and is still applicable today. One of the things that Schlanger felt was wrong with acoustic planning, was AN EARLY EXAMPLE of neutral auditorium...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...volume or cubical content of the auditorium structure in its relationship to the seating capacity. From their research and personal studies Potwin and Schlanger found that when the length of a theatre auditorium became greater than twice the width, ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...research into the problem of acoustics, was that upper level seating was a desirable feature. They felt that such a plan offered the most efficient solution to the control of horizontal proportions, ceiling height, and volume per seat, assuming that the ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...light level was maintained without any csst for current consumption. Following Schlangerls thinking, it then followed that the only secondary light sources which became necessary were those that would be used to provide very bright lighting for ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...In an attempt to correct these faults, Schlanger developed his reversed slope design which is known today, in its modified form, as the dual incline. What this plan did was to change the Slope of the orchestra floor, bringing a higher point of the iioor ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...XX FUNCTIONAL SIMPLICITY is shown in views above and at lelt of the Universal Artisls' screens inq room, another Schlanger accomplishment. Along about the middle 1930s Schlanger made a study of the use of staggered ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...FUNCTIONAL BEAUTY. developed by Mr. Schlanget. is shown in the Weslville. top and right views. Note minimum 0! black screen surround. seating, seats are found where they belong, and aisles only where seating positions would be least desirable. For ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...XXII MODERN. FUNCTIONAL. A'l'l'RACTIVE. BEAUTIFUL is the Pix. Rock Hill. North Carolina. The Schlunger influence is apparent. has been one of the leaders in the battle for many years. As far back as 1938, Schlanger ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...['1' IS ALMOST IMPOSSIBLE TO VISUALIZE more efficient use of space than that shown in these views 0! the Pix auditorium. is convinced that his screen is easier on the eyes, gives the effect of better color, causes an illusion of added width and height, ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...Ben Schlanger . . . Construction 0 THE JEWEL The Jewel in Brooklyn, New York was one of the early theatres on which Ben Schlanger was the architect. Although it was constructed in 1936, it is still a modern looking hO'uSe thanks to the work of its ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...a) A f mes ll modem li ting quul is s .it due to The Schlanger touch 4/ M in 1936 . Built lues 54 THEATRE CATALOG msxc VG VIEWS OF THE JEWEL show the has I ?53 of intr...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...XXVI 0 THE TACNA Schlanger has always been an ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...One of the features of the balcony construction is the shallow depth of supporting girders, with over-hanging cantilevers, due to the unusual iiatness of the balcony designs. Another of the Tacnals unusual features is that it has no hanging or wall ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...0 THE ISLAND Teaming up with fellow architects Hoffberg, Reisner and Urbahn, Schlanger put many of his pet theories into practice during the construction of the Island, in Bermuda. A number 01 problems faced the designers. One of theSe was the fact that ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...mg Wm XXIX 1953.54 THEATRE CATALOG...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...0 THE CINEMA The Cinema, which is part of the huge Shopper-is World, in Framingham, Massachusetts, is in the opinion of Ben Schlanger, one of the finest theatres ever constructed. As part of the battery of architects and engineers who had a part in the ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...1953.54 THE ATRE CATALOG XXXI...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...O CONSULTANT TO THE U. N. The big General Assembly hall of the Headquarters of the United Nations in New York measures 165 by 115 feet and is 75 feet high. A definite separation between delegates and ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0

...Design REVOLUTION IN DESIGN . . . . . . . . . . . . . . . . . . .Barclay Adams 2 Todayis Modern Motion Picture Theatre Makes Bold Use of the Latest Concepts of Colors and Interior Design CURRENT FACTORS AFFECTING THEATRE BEAUTY.... 6 A Survey of how ...

1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 0
1953-54 Theatre Catalog, Page 0
1953-54 Theatre Catalog, page 1

...DESIGN l953-54...

1953-54 Theatre Catalog, Page 1