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1948-49 Theatre Catalog, page 0

...PAUL .]. CREENHALCH, Editorial Director Published by JAY EMANUEL PUBLICATIONS,I C. Publishing 053cm : PHILADELPHIA 1225 VINE STREET PENNA.. 11.3.A. Other Offices Eastern Advertising 017m: 1600 Broadw v. New York 19. Y. ...

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

...Copyright 1949 by Jay Emanuel Publications, Inc., Philadelphia,-Pa., U.S.A All rights reserved. No portion of this book may be reprinted without permission of the publishers Printed in the USA Price: $3 a copy (Foreign Shipments: $5 a copy)...

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

...E S E i It is with considerable pleasure that The Editors of THEATRE CATALOG present this all-new 7th ANNUAL EDITION. Taking its place beside the already impressive set of six preceding, sand completely diHerent,eannual volumes, their cross-referenced...

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

...TABLE!) WINTEle Editorial Surveys FRONTISPIECE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I EDITORIAL FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. III TABLE OF CONTENTS . . . . . ....

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

...A HOME IN A DRIVE-IN . . . . . . . . . . . . . . . .Bryce W. Anderson 222 How the Peterson! of Salt Lake City Built Their "Dream-House" Right in Their Theatre RECOMMENDED SYSTEMS FOR CASH CONTROL 1 W. C. Slober 227 An Analysis of the Admission. ...

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

...\Authors and Contributors A FLOERSHEIMER, AL AGREE,A.ARNOLD 76 Wall"Rmde'sThmIm-IncCharles N. Ame. Inc.. Architects Fox AND FOX 86 , ALEXA, FELIX W. 342 Architects Kroolller Manufacturing Company FREDERICK, ERWIN . . . . . . . . . . . . . . . . . . . ...

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

...MOLESWORTH, SECORD AND SAVAGE . . . . . . . . . . . . .. 51 Architects MONSON, DONALD J. . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . I 104 Architect MORSE, NORMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

...EVANSVILLE THEATRE SUPPLY CO. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 459 EXHIBITOR, THE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 454 F F AND Y BUILDING SERVICE, THE . . . . . . . . . . . . . . ....

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0

..... Thu Works. 6! Jam gnu Drew thirty-I... Aral-lint; ; Blig'mrlphyfy . . .. . .. . H . . . . .,...

.... . . g. Q ; '.' 7.3:. L hm EBERSBN (A Biography} -,x 2mm (A. Eioghnhiy -; an , 4 k .. ,AN * mvwcxna- OF, t'ig-glli 3703:0360...

1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 0
1948-49 Theatre Catalog, Page 0
1948-49 Theatre Catalog, page 1

...Tile War/(s 0f J W and DREW EBERSON Arc/11km...

1948-49 Theatre Catalog, Page 1
1948-49 Theatre Catalog, page 2

...1c .25! urluzTuvawylvii . . 9 4 8 4 9 G O L A T A C E R T A E H T...

1948-49 Theatre Catalog, Page 2
1948-49 Theatre Catalog, page 3

...John Eberson From an inconspicuous beginning in a small Austrian village to the dean of American theatre architects may seem like a tale from the annals of Horatio Alger, but it is the true story of John Eberson, senior member of the architectural firm ...

1948-49 Theatre Catalog, Page 3
1948-49 Theatre Catalog, page 4

...THEATRE CAT LOG 1948-49...

1948-49 Theatre Catalog, Page 4
1948-49 Theatre Catalog, page 5

...Drew Eberson With a broad scope of education, activity and experience which includes architect-engineer, theatre designer, decorator, constructor, film director, and exhibitor-owner, Drew Eberson is well-equipped for his partnership in the architectural ...

1948-49 Theatre Catalog, Page 5
1948-49 Theatre Catalog, page 6

...Alexandre Mercil Every wheel, in order to turn properly, must be well rounded, and possess sturdy spokes. An important cog in the huge wheel of the architectural firm of John and Drew Eberson is Alexandre Mercil, chief draftsman, chief supervisor, and ...

1948-49 Theatre Catalog, Page 6
1948-49 Theatre Catalog, page 7

...THE LARGE PHOTO ABOVE pictures lather and son at Work in their large English Renaissance alt-ice. The small photos are those of a tew ot the competent Eberson liome ottice statt. Above. left to n-ght. Fernando F. Batisti, 37. Designer, and Architect with ...

1948-49 Theatre Catalog, Page 7
1948-49 Theatre Catalog, page 8

...An American Cavalcade of Theatre Arehiteeture 4 From Mrs. Sheehanis New Front Porch Through A World-Wide Career in Theatre and Institution Design Those who have seen the beginning of an era, and have helped that era through its stages of birth, infancy, ...

1948-49 Theatre Catalog, Page 8
1948-49 Theatre Catalog, page 9

...When Eberson moved his organization to Hamilton, Ohio, it wasn,t long before he gained the respect of the community and recognition among the great industrialists who had many clients in that city. It was their appreciation of his functional thinking and ...

1948-49 Theatre Catalog, Page 9
1948-49 Theatre Catalog, page 10

...PERSIAN INFLUENCE on the Avalon, Chicago, is readily discernible. On the side of the auditorium. can be seen many historic references. Below, the mosque-like from and tile and gem-studded lobby. tre, Chicago; Avalon, Chicago; and the $1,500,000 ...

1948-49 Theatre Catalog, Page 10
1948-49 Theatre Catalog, page 11

...Bronx, N. Y.; Valencia, Jamaica, Long Island; Richmond, Richmond, Va.; Century Roof, Baltimore; and theatres in Louisville, Ky., and Akron, Ohio. Carl Laemmle, of Universal Pictures, was another of many who utilized Ebersonls services in building the ...

1948-49 Theatre Catalog, Page 11
1948-49 Theatre Catalog, page 12

...SPANISH COLONIAL ARCHITECTURE dominated the design of the Aragon ballroom, Chicago, top row. This structure, which could accommodate 4000 dancers, used tapestry brick in a diaper design on the front. Glazed terra cotta ornaments are in polychrome. The ...

1948-49 Theatre Catalog, Page 12
1948-49 Theatre Catalog, page 13

...which had been built from the backbone of its founder, held together even during the lowest business ebbs. Members of its backbone like Alex Mercil, A. C. Liska, and Mary Mulligan remained with the firm until the years of full and plenty returned. As more ...

1948-49 Theatre Catalog, Page 13
1948-49 Theatre Catalog, page 14

...i {35 W5 PARAIJJ5E ffffAIRf {a nevznxtg; (TWA/e251 eve! , fro w w , AB E IS THE GRAND LOBBY AND FRONT ot Loew's Paradise. New York, ency. Every seat in this house is the best seat. Bottom. at the lett. is a built in 1928. The architecture leans on the ...

1948-49 Theatre Catalog, Page 14
1948-49 Theatre Catalog, page 15

...L SF THE ELMHBE" ' p SETTY TKTQR JACK , ERQELE MATHS! Ki? THE I. P. HARRIS THEATRE. PITTSBURGH. was erected in 1938. Above may be seen the front carried out in enameled porcelain from the lobby to the top oi the facade and name sign. This modern ...

1948-49 Theatre Catalog, Page 15
1948-49 Theatre Catalog, page 16

...ABOVE IS THE PERRY. PITTSBURGH. built in 1938. The entire from is executed in enamel iron to oiiset Pittsburgh's smoke and soot. Side walls of the auditorium, below. lean toward simplicity. ;, a work, in both the U. S. and the ChinaBurma-India war front...

1948-49 Theatre Catalog, Page 16
1948-49 Theatre Catalog, page 17

...Reforma, Mexico City. Several fine residences are also under construction in that city. A lot of the Mexican confidence in the Ebersons is due to the usual Eberson practice of paying attention to the many meticulous details. An example is the preparation ...

1948-49 Theatre Catalog, Page 17
1948-49 Theatre Catalog, page 18

...THE lUDD-SEAT SHERIDAN, Washington, D. C., is an example of streamlined em and executed in brick. Warner's Beverly, Washington, D. C., was built decoration. Walls are covered with rockwool and cut velour in blue. ma- in 1940. The canopy is portland cement ...

1948-49 Theatre Catalog, Page 18
1948-49 Theatre Catalog, page 19

...of a large organization rather than the individual effort of their own home ofiice engineering, which might produce a biased report and record. As a result, this type of remodeling activity took a prominent place in the Eberson OiTice. In some cases ...

1948-49 Theatre Catalog, Page 19
1948-49 Theatre Catalog, page 20

...Work Under Way at Home and Abroad. The Continuing Progress of the Eherson Organization is Marked by Numerous Current Construction Projects To support large home office facilities, drafting rooms, and numerous field offices, any large architectural ...

1948-49 Theatre Catalog, Page 20
1948-49 Theatre Catalog, page 21

...1948-49 THEATRE CATALOG ABOVE IS A RENDERING ot the Celina, Celina, Ohio. The house is being built for the ChakeresDwyer Theatre Company and is said to be the latest thing in design tor economical maintenance. To the left is a photo of the almost ...

1948-49 Theatre Catalog, Page 21
1948-49 Theatre Catalog, page 22

...Part of the credit for so successfully utilizing native labor must go to Drew Eberson, who, with his experiences in many foreign lands while in the army, was able to make the most of diflicult situations. According to Eberson, although one ox-cart holds a ...

1948-49 Theatre Catalog, Page 22
1948-49 Theatre Catalog, page 23

...Plans Alone-Do Not Create a Theatre An Outline of the Necessary Highly Specialized Knowledge, Ability, Experience and Diligence According to the views of Architects John and Drew Eberson, the service of a skilled theatre designer should start with ...

1948-49 Theatre Catalog, Page 23
1948-49 Theatre Catalog, page 24

...afternoon sun must be taken into consideration. With the lobby on the corner so as to shield the foyer from the sinking sun, matinee interference can be avoided." J. E.: ttThe rest of the front should be used for retiring rooms. It wont pay to build ...

1948-49 Theatre Catalog, Page 24
1948-49 Theatre Catalog, page 25

...Mr. 5.: "What about the cost of mechanical trades, such as air conditioning, heating and cooling, electrical work, and plumbing?" D, E.: "Mechanical trades will easily absorb almost 30% of your building costs. Most architects, including ourselves, are in ...

1948-49 Theatre Catalog, Page 25