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1950-51 Theatre Catalog, page 0

...PAUL J. CREENHALGH, Publishing Director ANDREW W. SHEARER, Editor Published by J A Y E M A N U E L PUBLICATIONS, INC. Publishing O$ceu 246-48 N. CLARION 5T. PHILADELPHIA 7. PENNA.. U.S.A. Other Offices Eastern ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...Copyright 1951 by Jay Emanuel Publications, Inc, Philadelphia 7, Pa. USA. All rights reserved. No portion of this book may be reprinted without permission of the publishers Printed in the U.S.A. Price: $5 a copy (Foreign Shipments: $10 a copy)...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

..., EDITORIAL FOIIEWOIIII . As this 9th Annual Edition of THEATRE CATALOG goes to press, the theatre industry faces a future that is clouded with confusion and uncertainty. Only one fact stands out clearly and distinctly on this nebulous horizon. Although ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...TABLE 0 CONTENTS Editorial Surveys FRONTISPIECE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I EDITORIAL FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III TABLE OF CONTENTS . . ....

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...THE FOUR-SCREEN DRIVE-IN PLAN . . . . . . . . . . . . . . . . . . . . .. 178 Construction Economies and More Flexible Operation AHordcd Under an Ingenious Quadruple Arrangement A MOBILE OUTDOOR THEATRE CIRCUIT . . . . . . . . . . . . . . .. 181 Portable...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...Authors and Contributors A ADLEMAN, RALPH P. 80 Mars Theatres, Ina. .Mars. Pa. 233 AHRENS MANUFACTURING COMPANY . . .. Grinnoll. Iowa 285 ALARIE, A. H. Empire Theatre, Bay City. Mich ALEXANDER SMITH AND SONS CARPET CO, New York. N. Y. ALLAN ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...MARSH WALL PRODUCTS, INC. . . . . . . . . . . . . . . . . . . . . .. 117 Dover, Ohio MATTHEWS, FRED C. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. XI Vice President. Motiograph. Inc.. Chicago, Ill. MATTINGLY, J. RAYMOND ....

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...BRADY MOVIE SERVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 367 BRIENT, ELMER H., AND SONS, INC. . . . . . . . . . . . . . . . . . . . . . . . . . .. 369 C CAPITOL THEATRE SUPPLY CO. . . . . . . . . . . . . . . . . . ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...HE: . . ' 4 Inf A w '4 A l . ll V .3 g Q . g = g . = l M - IIIIIIIII V Restroom of State Theatre, l Ann Arbor, Michigan. C. Howard Crane & Associates, Architects. Wall 4549: 4%, Color No. 143, Dado Color No. 244. g Ceramic mosaic floor, ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...74/7- Cona'x't/bned/ Air moves freely through Lumite fabric . . . lteeps it "air-conditioned" . . . keeps it from getting hot and sticky. Thatls why theatre seats upholstered in Lumite fabric stiy comfortable in use, hour after hour. Yes, if you're ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...WHAiiS Wlillill}... With llur iheatres? Whats wrong with the motion picture theatre business? Plenty-if you listen to the tales of some of our exhibitors. Boxofiice has fallen off as much as fifty per cent-or even more. People have turned their backs ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...picture theatres, and that consequently we have a vast untapped market from which to draw. If this is the case, do we need any better proof that our present crop of motion pictures is not appealing to the tastes and the understanding of the majority of the...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...programs as possible, he would cease worrying about television putting him out of business. Some of our movies and radio programs are pretty bad, but television comes in for its full share of the "cornll crop. There is no question but that the family ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...is made to look "theatreit-that is to say, if it is given a real theatre appearance and atmospheree-it will attract people who are in a mood for pleasant relaxation and entertainment. In the first place, the theatre front should sparkle with ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...' GENUINE FRIENDLINESS, IN THE FORM OF A WARM GREETING FOR EVERY PATRONV IS THE VALUED TRADEMARK OF THIS DOORMAN. The doorman is not burdened with any great physical or mental demands. His greatest asset, therefore, lies in his public relations value of ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...iiWhile the candy stand should be made to supplement, rather than dominate the lobby, it can be made very attractive through the judicious use of chrome, glass and lighting? is but rarely that we encounter one which achieves the comfortable warmth of...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...Lnemrr Have the necessary repairs made at once before the trouble begins to show itself at the boxoffice. Greater attention should be paid by exhibitors to the. ventilation of their theatres. Offensive odors are commonplace in many theatres, and it is ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...travel ghost of the new equipment; and they will contrast it to your detriment if your projectors are old. Some exhibitors permit obsolete projection equipment to remain in the booth becauSe they donlt know enough about it to realize that it is bad. If ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0

...N'DTA v-eelip : . #ihlminci? -, Drill}: mm Fumdnui'ignml! R . Apt-bum m m: .mmac: 1M .IKQEEB EKKTiJiISSQ . Bum C("Z'mm. . . . . 1,15an Immmmxltpms Esspmliil" \lovf :am swan-aw: V [-BA ...

1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 0
1950-51 Theatre Catalog, Page 0
1950-51 Theatre Catalog, page 1

...DESIGN 1950-5l...

1950-51 Theatre Catalog, Page 1
1950-51 Theatre Catalog, page 2

...some Techniques for Theatre Lighting: if A Few Treatments for Line and Form Are Presented To Indicate the Versatility of' Lighting in Design Due to its unique ability to create a wide variety of decorative and functional effects, lighting has long been ...

1950-51 Theatre Catalog, Page 2
1950-51 Theatre Catalog, page 3

...HERE THE DISPLAY IS LIGHTED IN FRONT with a uniform tone of color. A combination of blue and gold fluorescent lamps is used which produces a color mixture pleasing to patrons' complexions. made more uniform by using reflectors to direct light to the far ...

1950-51 Theatre Catalog, Page 3
1950-51 Theatre Catalog, page 4

...Prismatic type glass. Three elfects: (1) Parallel lumiline lamps arranged vertically behind glass. (2) Spot pattern of small filament lamps behind glass. Uniform diffusing white plastic, lighted from behind in either of two ways: (a) smooth lighting with...

1950-51 Theatre Catalog, Page 4
1950-51 Theatre Catalog, page 5

...Interior Design and Color Coordination Case Examples Are Used To Show How a Decorative Scheme May Combine the Functional and Esthetic The selection of a design plan for his playhouse is a many-sided decision for the theatre operator. He is constantly ...

1950-51 Theatre Catalog, Page 5
1950-51 Theatre Catalog, page 6

...RICORNER OF POWDER-ROOM in the Paris. N. Y. C.. shows a section of the long dressing table With concealed lighting in the glass counter. natural-finish, plastic-upholstered chairs. and draperies. group is lost, or when it is so large that the individual ...

1950-51 Theatre Catalog, Page 6
1950-51 Theatre Catalog, page 7

...are subjected to an immediate impression of spaciousness and visual stimulation through the use of tall mirrors opposite the entrance and a 60' lobby mural of inlaid mosaic tile. The 2,436-seat Calderone was given an unusual interior treatment by ...

1950-51 Theatre Catalog, Page 7
1950-51 Theatre Catalog, page 8

...A SERIES OF ARCHITECTURAL PLANES above a wood veneer wainscot. the walls in the auditorium oi the Calderone, Hempstead, L. l.. N. Y., are each done in a clear. bright tone of green. red, yellow, or blue, and are indirectly lighted by strip coves in the top...

1950-51 Theatre Catalog, Page 8
1950-51 Theatre Catalog, page 9

...comes from the curved footlighting trough at the edge of the platform in front of the screen. Light is projected upward to the ceiling, as well as upon the curtain, from this point. All lighting sources in this theatre are concealed with downlights ...

1950-51 Theatre Catalog, Page 9
1950-51 Theatre Catalog, page 10

...PRACTICALITY OF ASPHALT TILE for theatre use is shown in above views of lobb and led ' I of Trylon. Forest Hills. 1.. 1., N. Y. BELOW: 1. Rubber tile flooring in lobby of the] Hobart.x$oo%lsli:i;: L. 1.. N. Y. 2. Asphalt tile on wainscoting oi ...

1950-51 Theatre Catalog, Page 10
1950-51 Theatre Catalog, page 11

...Table I-Compa'lible Color Groupings that may be combined with safety in any decorative effort: Vermilion lied Chartreuse grange . gled ange Henna Lqua Turquoise or quamanne um . ue Sky blue eaf-green . Purple Turquoise ...

1950-51 Theatre Catalog, Page 11
1950-51 Theatre Catalog, page 12

...Behavior of Acoustic Materials* A Review of Popular Sound-Absorbent Substances And Factors To Be Considered in Their Selection BRIEF: Theatre architects . . . and engineers . . . need accurate data on the performance of acoustic materials . . . which ...

1950-51 Theatre Catalog, Page 12
1950-51 Theatre Catalog, page 13

...Prefabricated Types Prefabricated acoustic materials are sold in the form of flat tiles or boards that are applied to the walls of a room. They may be cemented directly to the wall or ceiling .by means of uacoustic cements,' made especially for the ...

1950-51 Theatre Catalog, Page 13
1950-51 Theatre Catalog, page 14

...FIGUEE kFissured surface of a porous acoustic material. FIGURE 6-Same material as in Figure 5 other application of tour coats oI brush-applied paint. FIGURE 7-Granular surface of a porous acoustic material. FIGURE 8-Same material as in Figure 'I ...

1950-51 Theatre Catalog, Page 14
1950-51 Theatre Catalog, page 15

...cycles per second and its octaves up to and including 4,096 cycles per second. By custom, acoustic treatment for auditoriums and theatres is specified in terms of the sound absorption coefficient at 512 cycles per second, but there is a trend toward ...

1950-51 Theatre Catalog, Page 15